WaiKei Opens First SHIBUYA109 Pop-Up on 5F Shinsegae Hyperground Through 29 July
Korean unisex casual brand WaiKei opened its first SHIBUYA109 pop-up on 10 July 2026, running through 29 July at the Shibuya store 5F Shinsegae Hyperground space. The pop-up brings the brand's signature dolphin, heart and Maltese graphics to Tokyo for 20 days, with exclusive shopping benefits for visitors who come to the store and say hi to the Maltese.
Hours run 10:00 to 21:00 daily at SHIBUYA109 Shibuya, 2-29-1 Dogenzaka, Shibuya. The pop-up is on the 5F within the Shinsegae Hyperground zone, which hosts rotating Korean brand activations. The nearest station is Shibuya, served by the JR Yamanote line, Tokyo Metro Ginza, Hanzomon and Fukutoshin lines, and the Keio Inokashira line, a 3-minute walk from the Hachiko exit.
What WaiKei Sells
WaiKei was founded in South Korea in 2017, born from the designer's dream of wanting to own a dolphin. The brand's graphic universe is built around dolphins, hearts and Maltese dogs, and it coined the phrase WaiKei Girl for its clean, slightly playful unisex style. Online stockists including the Asian fashion store 60% carry the full catalog, and the SHIBUYA109 pop-up is the physical touchpoint for the Japanese market this month.
Bestsellers on the 60% platform include the Star Dolphin Check Applique Hood Zip Up at around 15,000 yen equivalent, the MELLOW DREAM Camo Reversible Shoulder Bag, the Beads Nylon String Backpack, and a 2026 Summer Lucky Box that bundles seasonal items at a discount. The Maltese archive line of T-shirts, the YK Check Applique Ball Cap, and the Star Dolphin Silver Epoxy Bumper Case for smartphones round out the entry-price tier that suits a first visit to the pop-up.
Exclusive Benefits at the Pop-Up
WaiKei announced exclusive benefits for the SHIBUYA109 pop-up on its official X account on 10 July, encouraging visitors to come say hi to the Maltese in person. The brand's social posts in the run-up used the SAKURA Maltese visual as the teaser, with the pop-up opening at 10:00 on the first day. The pop-up is the brand's second Tokyo activation this year after a Seoul popup series, and it lands inside the Shinsegae Hyperground zone that has previously hosted Korean label activations including AIR TWOKYO at the MAGNET by SHIBUYA109 space earlier in 2026.
For shoppers who already follow WaiKei online, the pop-up is the chance to handle the brand's signature applique hood knits and the MELLOW DREAM bag line in person, since international shipping from Korean stockists can be slow and sizing is easier to gauge in-store. The Shinsegae Hyperground zone at 5F runs rotating pop-ups, so the WaiKei run is a 20-day window rather than a permanent store. WaiKei's official X (@waikei_twt) and Instagram (@waikeiofficial) post benefit details and any restock news during the run.
Practical Details
- Dates: 10 to 29 July 2026 (Friday to Wednesday)
- Time: 10:00-21:00 daily
- Venue: SHIBUYA109 Shibuya store 5F Shinsegae Hyperground, 2-29-1 Dogenzaka, Shibuya, Tokyo 150-0043
- Nearest station: Shibuya Station (JR Yamanote, Metro Ginza/Hanzomon/Fukutoshin, Keio Inokashira) 3 min walk
- Price: Free entry; merch priced per item, with exclusive pop-up benefits
- Website: WaiKei official online store at 60%
