POMIII PARTAGE Opens First Commercial Pop-Up at SHIBUYA109 18-20 July
The Japanese ladies brand POMIII PARTAGE holds its first commercial facility pop-up at SHIBUYA109 Shibuya store from 18 to 20 July 2026, a three-day run on the 1F Limited POPUP BRIDGE space. The event marks the brand's first step out of its own Dogenzaka shop and online store into a department store environment, timed to the spring-summer 2026 collection.
Hours run 10:00 to 21:00 daily at SHIBUYA109 Shibuya, 2-29-1 Dogenzaka, Shibuya. The Limited POPUP BRIDGE zone is on the 1F and rotates short-run brand activations. The nearest station is Shibuya, served by the JR Yamanote line, Tokyo Metro Ginza, Hanzomon and Fukutoshin lines, and the Keio Inokashira line, a 3-minute walk from the Hachiko exit.
What POMIII PARTAGE Stands For
POMIII PARTAGE (Pomii Parutaaju) is a relaunch of the earlier pomiii label, which began in October 2025 as a new step for the brand. The name pairs pomi, meaning trees, with partage, the French word for sharing. The brand identity is built around the image of trees that bend but do not break in strong wind and rain, supporting women who live flexibly and strongly. The three i's in pomiii stand for the wearer's love for clothes, the brand's intent, and the bond with customers.
Its signature look is the tulle and ribbon top, which balances eye-catching volume with the simplicity that lets it sit in everyday wear. The spring-summer collection at the pop-up includes the current SS items in person plus limited items, advance-release items, and a pop-up-only novelty. The brand is run by POMIII LLC, founded in August 2025 and headquartered in Minato-ku Tokyo, with director Fuma Okabayashi.
Limited Tulle Tops and Novelty
The headline limited item is the partage tulle tops in two pop-up-only colors: gray and light blue, priced at 12,500 yen including tax. The design is voluminous but the shoulder-off styling pulls the silhouette narrow, with frill volume and placement tuned to flatter, and a ribbon detail on the back. The cuffs use a relaxed elastic so the sleeves can be pushed up in summer for a half-sleeve feel. The pop-up also carries six advance-release items beyond the tulle tops.
The pop-up-only novelty is the romance lace pouch in ivory, a delicate lace pouch given to customers who spend 40,000 yen or more (tax included) at the pop-up. It is a small thank-you rather than a mass giveaway, suited to the kind of shopper buying a full look. The brand's official online store at pomiiipartage.com and the official Instagram (@pomiii.partage_official) carry the rest of the catalog for those who cannot make the three-day window.
Because the pop-up is on the 1F bridge space rather than a locked floor, foot traffic from the main entrance flows directly past it, which suits a brand introducing itself to a new department store audience. The three-day run is short, so shoppers who want the limited tulle tops in their size should aim for the 18 July Saturday opening rather than wait for the 20 July holiday close.
Practical Details
- Dates: 18 to 20 July 2026 (Saturday to Monday holiday)
- Time: 10:00-21:00 daily
- Venue: SHIBUYA109 Shibuya store 1F Limited POPUP BRIDGE, 2-29-1 Dogenzaka, Shibuya, Tokyo 150-0043
- Nearest station: Shibuya Station (JR Yamanote, Metro Ginza/Hanzomon/Fukutoshin, Keio Inokashira) 3 min walk
- Price: Free entry; partage tulle tops 12,500 yen; romance lace pouch novelty with 40,000 yen spend
- Website: SHIBUYA109 POMIII PARTAGE pop-up page
