ovgo Baker Meiji St. is a vegan cookie shop and bakery on the 2nd floor of Laforet Harajuku, right on Meiji Street in the Jingumae district. Founded with a plant-based philosophy, the shop has built a devoted following for its inventive cookie flavours, which range from gingerbread and salty chocolaty mint to double chocolate and snickerdoodle, all made without any animal products.
Alongside its impressive cookie selection, the Meiji Street location also serves soft-serve ice cream, making it a popular stop for a sweet treat while exploring the Harajuku area. The store additionally stocks branded merchandise and lifestyle items, extending the ovgo aesthetic beyond food. Payment is by credit card only, which is worth noting before visiting.
The shop is open daily from 11:00 to 20:00 and is exceptionally well placed for Harajuku sightseeing, just a one-minute walk from Meiji-Jingumae Station and five minutes from JR Harajuku Station. Its position inside the fashion-forward Laforet Harajuku department store means visitors can easily combine a cookie run with browsing the building's eclectic mix of clothing boutiques and pop-up shops.
ラフォーレ原宿2階にある植物由来のクッキー&アイスクリームベーカリー。独創的なビーガンスイーツで愛されています。