A Visitor
Although it's a budget-friendly store, the fitting is more thorough than you'd expect. I've been there a few times, but I've never seen a staff member give a half-hearted fitting. Even when it's a little crowded, they'll still try on the





渋谷109のB1階にあるランジェリー&ラウンジウェアのブティック。MITSUMARU aimerfeel PLATINUMブランドのおしゃれなインナーを展開しています。
MITSUMARU aimerfeel PLATINUM is a women's lingerie and loungewear shop nestled on the basement floor of the iconic Shibuya 109 building. Part of the aimerfeel chain operated by the Mitsumaru Group, the PLATINUM line focuses on high-quality, functional lingerie paired with comfortable yet fashionable roomwear designed for women who value both style and comfort in their private moments. The shop carries a curated selection of bras, underwear, and sleepwear that blend practical support with elegant design. aimerfeel is known across Japan for its well-fitted, technology-driven undergarments, and the PLATINUM range brings a slightly more premium sensibility to the offering, with refined fabrics and thoughtful detailing throughout the collection. Located in the heart of Shibuya's most famous fashion tower, the store benefits from the building's tax-free shopping services, making it convenient for international visitors. Shibuya Station is directly connected to the 109 building, so the shop is easy to reach even on a rainy day.
渋谷109のB1階にあるランジェリー&ラウンジウェアのブティック。MITSUMARU aimerfeel PLATINUMブランドのおしゃれなインナーを展開しています。
閉店渋谷スクランブルスクエア4階にあるスタージュエリー店。ファッションジュエリーとブライダルジュエリーを扱い、10:00〜21:00まで営業しています。