Liz Lisa

Liz Lisa is a Japanese fashion label that has become synonymous with the girly, romantic aesthetic central to Shibuya's kawaii culture. Its store on the 6th floor of the iconic SHIBUYA109 building is one of the brand's flagship locations, drawing young women who favour flouncy silhouettes, delicate prints and co-ordinated looks. The shop carries seasonal collections of dresses, skirts, tops and accessories, often featuring lace details, floral motifs and pastel palettes. Liz Lisa is also well known for its collaborations with characters such as Hello Kitty and My Melody, which generate dedicated fan interest and occasional queue-forming releases. The brand's styling leans towards the overtly feminine — think tiered maxi dresses, ribbon-trimmed cardigans and matching co-ord sets. SHIBUYA109 is a three-minute walk from Shibuya Station's Hachiko exit. The building is open from 10:00 to 21:00 and is itself a landmark of Tokyo's youth fashion scene, making the Liz Lisa store easy to find and well worth visiting if you want to experience Shibuya's trend-setting retail culture firsthand.

SHIBUYA109の6階にあるガーリーファッションブランド。ロマンティックでかわいいスタイルで知られる。