HINEMOS（日本酒ストア）in ハラカド

HINEMOS is a Japanese sake brand with a philosophy rooted in the concept of time — the name itself is an ancient Japanese word meaning 'a whole day'. Their sleek retail space inside Tokyu Plaza Harajuku Harakado invites visitors to discover sake through a contemporary lens, with bottles arranged to reflect different moments and moods. The shop offers a carefully curated range of junmai sake brewed at their Odawara brewery, alongside tasting experiences that make the world of sake feel welcoming rather than intimidating. Tax-free shopping is available for overseas visitors, making it a handy stop for those wanting to take a bottle home. You will find HINEMOS on the ground floor of the Harakado building, just a minute's walk from Meiji-jingumae Station. Opening hours are 11:00 to 21:00 daily, and the knowledgeable staff are happy to guide you through the selection even if your Japanese is limited.

原宿のスタイリッシュな複合施設ハラカドに、職人の手による日本酒を届けるHINEMOS。時間をテーマにした銘柄と、親しみやすくモダンなセンスの組み合わせが魅力。