GIRLS By Peach John

GIRLS by Peach John is the younger, more playful offshoot of Japan's popular Peach John lingerie brand, occupying the third floor of the iconic SHIBUYA109 building. The shop caters to a fashion-forward younger demographic with its candy-coloured bra sets, non-wire designs, push-up styles and cute room wear. The aesthetic is unapologetically girly: think ribbon details, pastel palettes and collaborative collections with illustrators and character brands that change regularly. Despite the youthful branding, the quality is consistent with the parent label. Bras are available in a range of cup sizes, and the staff are helpful when it comes to fitting advice. The shop also stocks coordinating bottoms, loungewear and occasional lifestyle accessories such as tote bags and pyjama sets, making it easy to put together a complete look. Collaborative releases with artists like foxy illustrations tend to sell out fast, so it is worth checking the SHIBUYA109 event page if you are after something limited. SHIBUYA109 is a five-minute walk from Shibuya Station's Hachiko exit, and the building is open from 10:00 to 21:00 daily. The store can get very busy on weekends, particularly with student shoppers, so a weekday morning visit offers a more relaxed experience. Tax-free shopping is available in the building.

SHIBUYA109の3階にあるPeach Johnの妹ブランド、遊び心のあるランジェリーブランドGIRLS。トレンドに敏感な10代をターゲットにしている。