and ST TOKYO

and ST TOKYO is the flagship physical store of the online fashion mall 'and ST', operated by Adastria's subsidiary And EST. Opened in April 2025 on the ground floor of WITH HARAJUKU, it sits directly in front of JR Harajuku Station's Takeshita exit. The roughly 760-square-metre space houses multiple fashion brands under one roof, each with its own dedicated section, alongside rotating collaboration corners and limited-edition merchandise. The store has quickly become known for its high-profile character tie-ups, including large-scale Sanrio collaborations featuring a giant Hello Kitty installation that draws queues of fans. A dedicated 'Creator' programme also uses the store as a stage for influencer-led brand development and live events, reinforcing the concept of a 'media store' that fuses online and offline retail. Opening hours run from 11 am to 9 pm on weekdays and from 10 am on weekends and public holidays. The location is exceptionally convenient, just one minute from Harajuku Station, making it an easy stop during a day exploring the Harajuku and Omotesando area.

原宿駅すぐの旗艦マルチブランドファッションストア。トレンドの服とキャラクターコラボ、ポップアップイベントが融合。