ワンウェイ 渋谷109店

one way has been a cornerstone of Shibuya 109 gyaru fashion since opening its doors in 1998, offering young women a vibrant wardrobe that celebrates self-expression and the joy of dressing up. Operated by Young Fashion Laboratory (YFL), the brand is known for blending cute and trendy aesthetics with a distinctly Shibuya sensibility, creating looks that feel both current and irresistibly fun. From floral prints to coordinated sets, one way keeps its finger firmly on the pulse of Japanese street style.\n\nThe label operates several sub-lines, including oneway, oneway glamorous, and Garden by oneway, each offering a slightly different take on youthful femininity. The Shibuya 109 flagship on the sixth floor carries the full range alongside accessories and seasonal exclusives, making it a convenient one-stop shop for building a complete outfit. It suits anyone drawn to the lively, girly aesthetic that Shibuya is celebrated for.\n\nWhether you are a long-time fan of gyaru fashion or simply curious about the styles that defined a generation of Tokyo youth culture, one way offers a warm and welcoming entry point. Step inside and discover why this homegrown brand continues to thrive in the heart of Dogenzaka.

1998年から渋谷109の定番として親しまれるブランド。遊び心のあるフェミニンさを持った、トレンド感のあるギャルファッションを提供します。