山野愛
The service was poorly communicated and rude. When I went to the fitting room, …
【カラコンが無料で試着できる／試カラ】ホテラバ 渋谷109店（HOTEL LOVERS）
1 / 10
【カラコンが無料で試着できる／試カラ】ホテラバ 渋谷109店（HOTEL LOVERS） at Shibuya 109
Location: Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 B1F Shibuya 109
Floor B1 · Shibuya 109
A specialist colour-contact-lens shop in the basement of SHIBUYA109 where you can try on lenses for free before buying.
A specialist colour-contact-lens shop in the basement of SHIBUYA109 where you can try on lenses for free before buying.
HOTEL LOVERS, known in Japanese as Hoteraba, is a retail chain specialising in colour contact lenses, and its SHIBUYA109 branch occupies the basement floor of the iconic building. The shop's standout feature is its free try-on service -- customers can test coloured lenses in-store before committing to a purchase, a rare and welcome perk in Japan's cosmetics market.The brand offers an extensive range of coloured contacts under its own HOTEL LOVERS label, from natural-looking enlarging lenses to more dramatic, fashion-forward designs in every colour imaginable. Prices are competitive, and the shop frequently runs promotions and limited-edition collaborations with influencers. A mobile ordering system has also been introduced, allowing customers to browse and order from their phones for in-store pickup.
Located in the B1F of SHIBUYA109, the shop is open daily from 10:00 to 21:00. It is a convenient stop for anyone wanting to experiment with coloured contacts, whether for daily wear or a special occasion.
+81 3-6433-7577
Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 B1F Shibuya 109
Floor B1 · Shibuya 109
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–9 pmTuesday
10 am–9 pmWednesday
10 am–9 pmThursday
10 am–9 pmFriday
10 am–9 pmSaturday(Today)
10 am–9 pmSunday
10 am–9 pmOverall Rating
3.7/5
Based on 20 Google reviews
Negative Reviews
桐谷雫
This was my first time buying colored contact lenses, so I took advantage of the free trial. …
Positive Reviews
Nicky's Travels
HOTEL LOVERS is a contact lens shop that feels like one of the more playful and slightly unexpected stops inside Shibuya 109 - a store built around curiosity, experimentation, and the kind of pop-culture-driven retail experience that fits right in.
たまご
I've contacted them by phone a few times, and they've always been very polite and pleasant! I was also treated kindly when I visited the store before, and I've had a good impression both in-store and over the phone.
User
I greatly appreciate the courteous service provided both in-store and over the telephone. Despite my difficulty in locating the specific prescription and design, the staff went to great lengths to assist me.
Write a Review
Photo Gallery
【カラコンが無料で試着できる／試カラ】ホテラバ 渋谷109店（HOTEL LOVERS）
Karacon Store Interior
Interior of a Karacon store with pink and black sections, product displays, and promotional signage.
Contact Lens Boxes
A hand holding three boxes of contact lenses labeled 'Macaroni Belige' with powers P -2.75, P -2.00, and P -2.25. Each box has a QR code and lot number.
Product display in store
A hand holds three green boxes labeled 'eye closet' with Japanese text, likely cosmetics or skincare products. Background shows a retail interior with shelves of colorful items and signage including 'ホテラバ'. A person wearing a mask is visible on the right.
Contact Lens Display
A retail display of contact lenses, featuring multiple packages arranged on shelves and in hanging organizers. The products are labeled with Japanese text indicating color options like 'brown' and 'pink', along with diameter measurements such as 14.8mm and 13.9mm.
Contact Lens Display
A first-person view in a store aisle showing shelves stocked with various contact lens packages, predominantly pink and white branding. A hand holds three light green boxes labeled 'eye closet' alongside a pink promotional card featuring an eye close-up and Japanese text detailing pricing and offers.
Eyelash Display Shelf
A retail display shelf filled with numerous small boxes of false eyelashes, organized by color and style. Each box features an image of the lashes applied to a model's eye. Above the shelves is a large poster board with Japanese text and diagrams explaining lash categories like 'color order' (カラー順) and 'length order' (長さ順). A QR code and promotional flyers are visible on the left side.
Hotel Beauty Store Interior
Interior of a beauty store with black walls and ceiling, featuring multiple product displays filled with small boxes. A large illuminated sign reads 'ホテル' (Hotel) in Japanese characters hanging from the ceiling. Posters on the wall show makeup products and models. Shelves are neatly arranged with various cosmetic items.
Beauty Store Interior with Pink and Black Sections
The image shows the interior of a beauty store featuring two distinct sections. On the left, there is a black section with shelves displaying various products, including what appears to be contact lenses. Above this section, there are illuminated signs in Japanese characters. In the center, a large screen displays pink and purple Japanese text promoting free trials. To the right, there is a pink section with makeup counters and additional product displays. The lighting is bright, highlighting the products and creating an inviting atmosphere.
Contact Lens Display
A retail display shelf filled with multiple rows of contact lens packaging, each featuring close-up images of eyes and Japanese text on pink and white boxes.
Hotel Lab Interior View
Interior shot of a shop with pink walls, illuminated signage reading 'ホテルラボ', and customers browsing products at counters.
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