
Strawberry Fetish at Shibuya 109
Location: Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 B2F Shibuya 109
Floor B2 · Shibuya 109
Japan's first ichigo-ame specialist shop in Shibuya 109, coating fresh fruit in glossy, crunchy candy shells.
Japan's first ichigo-ame specialist shop in Shibuya 109, coating fresh fruit in glossy, crunchy candy shells.
Strawberry Fetish is a sweets shop on the B2F of Shibuya 109 that specialises in ichigo-ame, the Japanese festival classic of fresh strawberries coated in a crisp layer of hardened sugar syrup. Opened in 2019 as Japan's first dedicated ichigo-ame shop, it has since become a popular stop for those with a sweet tooth exploring Shibuya.The shop offers a colourful variety of tanghulu-style treats, featuring not only strawberries but also green and purple grapes, all encased in glossy, crackling candy shells. Flavours include cheese cake, strawberry milk, and other creative twists on the traditional recipe, making each visit a chance to try something new.
Located in the basement of Shibuya 109, the shop is open from 10:00 to 21:00 and is just one minute on foot from Shibuya Station's A2 exit. It is a wonderful place to pick up an Instagram-worthy treat while exploring the Dogenzaka area.
Operating Hours
Overall Rating
Based on 535 Google reviews
Negative Reviews
Alessia Scerri
good but nothing extraordinary based on rating don’t really understand the hype either
Peter Rozanec
It’s good but at 600Y, for the least expensive option, I wouldn’t bother - even though I love strawberries.
Positive Reviews
Dan G
Such a cute little place, nice atmosphere and the treats and just incredible.
JJ KK
It was a very unique texture. Real strawberries coated with crunchy candy and sooo delicious! Must try😋美味しい! …
A N
It was so good!! Would definitely come again and try the other ones. The service was quick and staff were lovely.
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Photo Gallery

Strawberry Fetish

Strawberry Fetish Shop Front
A red storefront with 'Strawberry Fetish' signage and a strawberry crown logo. T-shirts hang above the entrance. People queue outside, some entering or waiting near glass doors. A pink cart display shows strawberries inside.

Strawberry Fetish Store Interior
Interior view of a Strawberry-themed shop featuring a red tufted chair, menu boards with drink options, and a counter area.

Strawberry Fetish and Ringo Fetish Menu Board
A promotional display board featuring various fruit-based desserts, including i-chigo-zuri (strawberry skewers) with prices listed in yen. The top section showcases different types of strawberry skewers with corresponding prices, while the bottom section highlights a ringo (apple) dessert called 'Ringo Fetish' and another item labeled 'Ichigo Kezuri'. The board is set against a plain background, likely inside a store or food court.

Strawberry Shake in Cup
A hand holds a clear plastic cup filled with a strawberry-flavored frozen dessert, possibly a shake or slushie, topped with a scoop of pink ice cream and drizzled with red sauce. The cup is wrapped in white paper towel. In the background, there's a storefront with visible signage featuring floral patterns and what appears to be a menu board displaying images of food items.

Candied Fruit Skewers
Two skewers of candied fruit are held up against a gray tiled floor background. The left skewer features whole strawberries coated in glossy red sugar, while the right skewer displays green grapes similarly glazed.

Strawberry Tofu Shop Interior View
A close-up view inside a shop, showing a menu board displaying prices and images of strawberry-themed candy skewers. A person is visible in the background near a counter.
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