Daiso's stylish minimalist homeware brand offers affordable, beautifully crafted everyday essentials at Shibuya Mark City.
Standard Products is a lifestyle store concept launched by Daiso, Japan's much-loved variety shop chain, with its very first branch opening at Shibuya Mark City in 2021. The shop strips away unnecessary decoration in favour of clean, minimalist design and elevated quality, offering over 1,300 products starting from as little as 300 yen.
The range covers homeware, kitchen utensils, stationery, and daily essentials, many of which are sourced from renowned Japanese manufacturing regions such as Tsubame in Niigata for metalwork and Seki in Gifu for cutlery. The aesthetic has drawn comparisons to Muji, yet with a distinctly Daiso approach to affordability.
Located on the ground floor of Shibuya Mark City's West building, the shop is open daily from 9:30 to 21:00 and is directly connected to Shibuya Station. It is an excellent place to pick up well-designed souvenirs or everyday items without breaking the bank.
+81 82-420-0100
Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 1 Chome−12−1 渋谷マークシティ 1階
Shibuya, Tokyo
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 9:30 am
Monday
9:30 am–9 pm
Tuesday
9:30 am–9 pm
Wednesday
9:30 am–9 pm
Thursday
9:30 am–9 pm
Friday
9:30 am–9 pm
Saturday(Today)
9:30 am–9 pm
Sunday
9:30 am–9 pm
Menu information is not available at this time.
Overall Rating
4.1/5
Based on 563 Google reviews
Negative Reviews
No negative reviews yet.
Positive Reviews
Lloyd
Standard is owned by the same company as Daiso. Their products are well designed, but caveat emptor, buyer beware. I bought a Bluetooth speaker for my phone for only ¥500. Should have known better, sound was very tinny. On the other hand, I bought an almost 3ft beech wood shoehorn, very well made for only ¥300.
justina
A great place to get quality muji-like products for a fraction of the price! Went in without a thought but came out with a bag full of products😅 …
Ugay Wangmo
Love this place! Expensive home goods, great quality
Robert Rudini
Cutee items and shop. One group with Daiso but better
Jason Foo
You can spend less and still get high-quality household products—better value compared to M-brand and N-brand in Japan.
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Photo Gallery
StandardProducts
Daiso and QB House Storefront
The image shows the exterior entrance of a Daiso store, with signage indicating 'Standard Products' on the left and 'QB HOUSE' above it. The Daiso sign is prominently displayed in pink with white text. A cylindrical pillar near the entrance has directional signs pointing to different floors and entrances.
Storefront with Glass Entrance and Hanging Plants
The image shows the exterior of a shop with large glass windows and doors. Visible signage includes partial letters 'on' on the window, suggesting part of a brand or store name. Inside, shelves display various kitchenware items like mugs, bowls, and glass containers in different colors. A hanging plant adds greenery near the entrance.
Shopping Mall Entrance with Storefronts
The image shows the entrance area of a shopping mall or commercial building, featuring multiple storefronts visible through glass windows and doors. Prominent signage includes 'IKUKO', 'QB HOUSE', 'Daiso', and partial signs for other stores like 'AMPH' and 'DAISO'. A person is walking towards the entrance carrying bags, while another individual stands nearby. The scene appears to be indoors under artificial lighting.
DAISO Standard Products Storefront
Photo of the exterior entrance and storefront facade of a DAISO store, featuring large glass windows with 'Standard Products' signage in bold black letters on the left side. The central door displays the DAISO logo along with Japanese text and red directional arrows pointing inward. Inside, wooden shelving units hold various products under bright ceiling lights. A few customers are visible near an escalator leading to another level. Potted plants add greenery at the entrance.
Interior of a Home Goods Store
The image shows the interior of a well-lit retail store, likely selling home goods and plants. On the left, there are metal shelving units stocked with glassware and kitchen items. In the center aisle, three people are walking away from the camera. To the right, wooden shelves display hanging greenery in pots, terracotta planters, and small potted plants on a curved wooden counter. The ceiling has exposed ductwork and track lighting. No signage is visible outside or inside to identify the business name.
Standard Products Store Interior
Interior view of a retail store displaying various home goods and kitchenware on wooden shelves, with bright signage above reading 'Standard Products'.
Bamboo and Wicker Storage Baskets
Shelves display woven bamboo baskets in various sizes, some stacked with white bands, others open or closed. Labels visible on some items.
Ceramic Tableware Display
A wooden display shelf in a store showcases an array of ceramic bowls, plates, and serving dishes in earthy tones like brown, gray, and blue. A large screen above shows hands handling pottery. A basket holds chopsticks.
Interior of a retail store with wooden displays and merchandise
The image shows the interior of a well-lit retail space, likely an office supply or stationery store. In the foreground, there is a wooden display table showcasing various notebooks, journals, and stationery items neatly arranged in wire baskets and on shelves. Behind this, additional shelving units hold more products including bags and accessories. A large banner hangs from the ceiling depicting children playing with toys. The floor is tiled, and industrial-style lighting fixtures are mounted on exposed ceiling beams.
Indoor Plant and Home Goods Display
Interior view of a retail store featuring wooden shelving stocked with hanging green plants, potted herbs in wire baskets, ceramic pots, miniature house models, and packaged home care products like sprays and oils. A metal rack holds spray bottles on the left wall. In the background, another aisle displays colorful boxes.
Interior of a modern retail store
The image shows the interior of a well-lit, minimalist-style shop with industrial design elements such as concrete walls and metal shelving units. Hanging pendant lights with exposed bulbs illuminate the space. Shelves display various products including packaged goods, wooden boxes labeled '008', kitchenware like straws and cups, and neatly arranged items in white containers. A poster on the right wall features an illustration of a person using a device. The overall aesthetic is clean, organized, and contemporary.
Hanger Display Rack
Interior shot of a retail store aisle featuring wooden shelving units with metal frames. The shelves are densely packed with various types of clothing hangers, including wooden and plastic ones in black, white, and natural wood tones. Some boxes and packaged items are visible on the top shelf. A sign with Japanese text is mounted above one section.
Organizer Display Shelf
A wooden shelving unit in a store displays various clear plastic organizers and wire racks. Items include drawer units, grid trays, and dish drying racks with price tags attached.
Cosmetics Display Shelf
Wooden shelves display foundation brushes in black boxes, white bottles of foundation or concealer, and various small cosmetic items like compacts and tubes arranged neatly with informational cards.
Plant Shop Interior Display
A well-organized indoor plant shop display featuring multiple shelves filled with various potted plants, including snake plants, pothos, and air plants hanging from hooks above. The bottom shelf holds small seedlings in white pots, while the middle shelves showcase larger leafy greens. Hanging watering cans are visible at the top left.
Storage Organizers Display
Interior shot of a retail store aisle featuring multiple shelves stocked with various plastic storage boxes and containers in white, beige, and yellow colors. Shoppers are browsing nearby.
BAG DISPLAY IN STORE
Interior shot of a retail store displaying various bags and tote bags hanging on racks. The items are arranged in rows, with price tags visible. A person is seen browsing near the shelves in the background.
Cutlery Display Shelf
A wooden shelf unit in a store displays various cutlery items, including spoons and forks arranged neatly in compartments. Below, there are additional trays holding packaged utensils and other kitchenware accessories.
Dishware Display Shelf
A well-organized retail display featuring shelves filled with various ceramic dishes, including plates, bowls, and serving platters in neutral tones like beige, gray, and white. Wooden dish racks are used to hold some items. The setting appears to be a modern home goods store or kitchenware section.
Kitchenware Display Shelf
A wooden display shelf in a store showcases various kitchenware items, including black and white ceramic bowls, pots with lids, and stacked plates. Boxes of products are arranged neatly on the shelves, along with informational signage in Japanese describing the materials used.
Home Goods Store Interior
A well-lit interior shelf display featuring woven baskets, hanging wire and bamboo lamps, glass vases with small plants, air plants in trays, succulents, cacti, and other potted greenery. Price tags are visible on many items.
Japanese Tableware Display
A well-lit indoor display of Japanese ceramic tableware, featuring stacks of rectangular plates in white and dark gray tones on a wooden shelf. Below, bowls in various colors (blue, brown, beige) are arranged neatly. A sign above reads 'サマのおいしい季節です' (Summer is delicious season) and '秋の和食器シリーズ' (Autumn Japanese tableware series), indicating seasonal merchandise. Glass cups and bamboo chopsticks are also visible.
Clock Display Shelf
A wooden shelving unit in a store displays various wall and desk clocks, including round analog designs with light wood finishes and metallic accents. Some clocks are mounted on the wall above the shelves. To the left, another shelf holds framed items and boxes labeled 'U'. In the background, a person walks past white chairs near an industrial-style ceiling.
Storage Container Display
A well-organized retail display featuring multiple shelves of white plastic storage containers and organizers. The products are neatly arranged in rows, with some labeled boxes stacked on the left side and others placed in open compartments on the right. A sign above reads 'ポリプロピレン収納' (Polypropylene Storage), indicating the material type. The setting appears to be an interior store aisle or showroom.
Indoor Product Display Shelf
A wooden shelving unit in a store displays various home goods, including solar-powered outdoor lights (solar lamps) with black and clear glass shades, and jars containing preserved items like pickles or dried fruits. Small informational cards are placed near the products.
Wooden Toys and Crafts Display
A wooden shelf display in a shop featuring various handmade wooden toys, including rattles, rings, and small vehicles. Baskets filled with packaged items are arranged on the shelves. A sign labeled 'Rattle' is visible among the products.
Quick Expand Pop-Up Tent Display
An orange pop-up tent labeled 'Quick Expand' is set up in a store, displaying various storage containers and baskets inside. The tent sits on a wooden platform with wire racks holding metal and plastic containers.
Packaging and Bags Display
Interior shot of a retail store showcasing an extensive array of packaged goods, primarily bags and pouches in various colors like blue, beige, orange, and gray. Items are neatly arranged on wooden shelves and hanging racks with price tags visible.
Camping and Outdoor Gear Display
A retail display featuring camping chairs, packaged snacks, glass jars with lids, and string lights in wire baskets. A price tag shows 700 yen.
Standard Products Counter
Interior shot of a retail counter with customers and staff. Wooden display case holds branded paper bags labeled 'Standard'. Background features corrugated metal wall with illuminated signage reading 'Standard Products' in English and Japanese text below it. Two shoppers stand at the counter; one wears black outfit, another white top with backpack. Staff members are visible behind the counter wearing masks.
Stationery and Office Supplies Store Interior
The image shows the interior of a retail store, likely specializing in stationery or office supplies. Shelves are stocked with various products including notebooks, folders, plastic organizers, and other organizational items. The lighting is bright, typical of a well-lit commercial space.
Convenience Store Snack Display
Interior view of a convenience store shelf stocked with colorful packaged snacks, candies, and small toys. Pink price tags indicate '100 yen (tax included)' per item across multiple shelves. Products include Japanese-style sweets, character-themed items like Doraemon, and assorted snack bags.
Interior of a retail store with camping gear and home products
The image shows the interior of a well-lit shop displaying various camping and outdoor products. On the left, there are neck pillows in different colors hanging on a wooden rack. In the center, shelves hold boxes of lanterns and other items. To the right, there is a large white tent displayed. The ceiling features exposed pipes and a large screen showing a forest scene. A person is partially visible on the far right.
Interior of a retail store with shoe and bag displays
The image shows the interior of a well-lit retail store, likely a department or specialty store selling footwear and accessories. On the left, shelves display various handbags hanging and stacked on wooden surfaces. In the center and right sections, multiple rows of shoes are neatly arranged on wall-mounted racks, organized by color and style (e.g., white, beige, blue). A large banner in the foreground reads 'Standard Products' over a forest background. Overhead track lighting illuminates the space, which has an industrial ceiling design with exposed ducts and pipes.
Standard Products Store Entrance
Interior view of a shopping area with signage indicating 'Standard Products' and directions to elevators and restaurant avenue on the 4th floor. A person walks near an elevator entrance, surrounded by directional signs and illuminated panels.
Interior of a home goods store
The image shows the interior of a well-lit retail space, likely a department or specialty store selling household and camping gear. In the foreground, there are metal wire baskets filled with stainless steel containers (lunch boxes, cups), foil-wrapped items, and bags labeled 'RAINCOAT' and 'WHITECOAT'. A beige folding chair is displayed prominently on the left. Behind it, shelves hold glass jars containing various products. To the right, folded blankets in blue and gray tones are stacked neatly. A person wearing a light blue shirt stands near the back, partially visible. The overall layout suggests an organized, minimalist aesthetic typical of Japanese homeware stores.
Cutlery Display
A display of various cutlery sets arranged in wooden trays, including spoons, forks, and knives with different finishes like gold and silver.
Pottery and Home Goods Display
Interior shot of a shop displaying various ceramic pots, planters, glassware, and hanging planters on wooden shelves. A large green trailing plant hangs from the right side. Boxes with grid patterns are stacked at the bottom. Some items have price tags attached.
Indoor Plant and Home Decor Display
A well-lit indoor retail display featuring wooden shelving units stocked with potted plants, hanging greenery, ceramic pots, metal buckets, glass jars, and storage boxes. A small white sign is visible on one shelf, likely describing the products or care instructions. The setting appears to be a home goods store or garden center interior.
Diningware Store Interior
Interior of a modern home goods store featuring extensive shelving stocked with plates, bowls, and serving dishes in neutral tones. Wooden display tables showcase packaged kitchen sets and decorative items. Overhead signage displays product imagery. The ceiling features exposed industrial elements including ductwork and track lighting.
Towel Display in Store
A well-lit interior shot of a retail store showcasing neatly folded towels arranged in wire baskets and stacked on shelves. The towels come in various colors, including white, beige, and gray, with price tags attached to each bundle. The setting suggests a home goods or textile section.
Storage Container Display
A well-lit interior shot of a retail store shelf filled with neatly stacked plastic storage containers in various colors (white, yellow, blue, green) and sizes. A person wearing a black shirt is partially visible on the left side, looking at the products. The shelves are organized by color and type, suggesting an organized warehouse or home organization section.
BAG DISPLAY IN STORE
A close-up view of various bags hanging on a rack inside a store. The bags are in different colors including beige, gray, and blue. Some have tags attached.
Cutlery Display Rack
A wooden shelving unit displaying various spoons and forks in clear packaging, arranged neatly on multiple tiers with wicker baskets below.
Home Goods Store Interior
Interior shot of a retail store displaying home goods including wooden clocks, wall-mounted lamps, cushions, and storage boxes on metal-framed shelves.
Product Display Shelf
A wooden display shelf in a store, likely an apothecary or cosmetics shop (indicated by Japanese characters). The shelves are stocked with various products including small bottles, tubes, and rectangular tins. A sign on the bottom right indicates a price of '300円' (300 Yen).
Dog Leash Display
A wooden shelf in a store displays various dog leashes hanging from white cards with price tags. Above the leashes are two woven bamboo baskets. A sign indicates prices of 500 yen and 950 yen.
Interior of a minimalist retail store
The image shows the interior of a modern, minimalist shop with wooden shelving units displaying various tote bags and reusable shopping bags in neutral tones like beige, gray, navy blue, and white. A large vertical poster on the left wall features a person holding a black folder labeled 'Standard Products'. The lighting is bright and even, typical of a commercial space. No signage or exterior view is visible.
Interior of a Japanese department store or home goods section
The image shows the interior of a retail space, likely within a department store in Japan. Wooden shelving units are stocked with folded textiles (possibly towels or blankets) and packaged bedding items. In the background, rows of slippers or sandals are displayed on wall-mounted racks. A price list sign is visible on one shelf, but no specific menu data can be extracted.
Interior of a Japanese retail store with towel display
The image shows the interior of a well-lit shop, likely in Japan given the Japanese text on signage and products. In the foreground, there is a wooden shelf displaying neatly folded towels or blankets with white packaging. Behind this, a large horizontal sign features an advertisement for 'Itoigawa Towels' (今治産タオル), highlighting their softness and absorbency using the 'TZ Acid Fermentation Method'. The background reveals shelves stocked with various goods including hanging garments, small containers, and other household items under warm pendant lighting.