A youthful ladies' fashion brand on the 3rd floor of SHIBUYA109, known for its playful, feminine styling and seasonal collections.
Secret Honey is a Japanese women's fashion brand with a devoted following, and its SHIBUYA109 outpost on the 3rd floor captures the label's signature blend of sweetness and edge. The shop sits inside one of Tokyo's most iconic fashion buildings, a hub that has shaped youth style for decades and continues to attract trend-conscious shoppers from across the country.
The brand is known for its romantic, feminine aesthetic with a playful twist, offering everything from day dresses and knitwear to statement outerwear and coordinated sets. Seasonal collections arrive regularly, often featuring exclusive colourways and designs that are only available at select SHIBUYA109 locations, making each visit feel fresh and worthwhile.
SHIBUYA109 is directly connected to Shibuya Station and the store operates from 10:00 to 21:00. If you enjoy browsing Japanese street fashion in a lively, bustling department store setting, Secret Honey provides a well-curated snapshot of contemporary kawaii-influenced style with a distinctly grown-up sensibility.
+81 3-3477-5189
2 Chome-29-1 Dogenzaka, Shibuya, Tokyo 150-0043, Japan
Floor 3 · Shibuya 109
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–9 pm
Tuesday
10 am–9 pm
Wednesday
10 am–9 pm
Thursday
10 am–9 pm
Friday
10 am–9 pm
Saturday(Today)
10 am–9 pm
Sunday
10 am–9 pm
Menu information is not available at this time.
Overall Rating
3.8/5
Based on 74 Google reviews
Negative Reviews
No negative reviews yet.
Positive Reviews
Carla
The shop girl in pigtails was so genki and encouraged me to try things on. Even though I am a little overweight, she was kind and showed me items that are oversized for Japanese sizes - which has never happened to me before in Shibuya 109. She recommended a beautiful cardigan which I bought and will treasure. A perfect shopping experience.
J T.
The clerk that helped me and my sister was helpful. She spoke enough English for us to understand and purchase easily. A lot of things are one size, so if you are a bigger foreigner, you will have trouble fitting into the clothes. Very cute and pretty blouses, skirts, and dresses are sold here!
ちやん
Because my clothing style changes daily, I visited the store in a completely different look. The staff recognized my difficulty and assisted me kindly. That day, I also browsed other charming clothing options …
Mei Hurtado
the staff were so soooooo nice and kind to me, they told me a lot of cute stuff and overall the staff is way nicer than other jiraikei stores, and the clothes are obviously so cute!! (^з^)-♡
Powder
Secret honey in shibuya 109!! Dress here so nice! Beautiful dress! All size. Beautiful design. So girly! Always buy here😉 …
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Photo Gallery
Secret Honey
Secrhony Storefront Interior View
Interior shot of a clothing store with mannequins dressed in Lolita-style fashion, racks of garments, and illuminated signage reading 'SECRHONY' above the entrance.
Clothing Store Interior
Interior view of a clothing store with racks of dresses and tops, mannequins displaying outfits, tiled walls, and hanging signage above the entrance.
Lace Collar Black Dress
A black dress with white lace collar and cuffs, featuring a large bow at the neckline and heart-shaped buttons down the front. Hanging on a hanger in a closet.
Fashion Store Interior Display
Interior shot of a fashion boutique featuring mannequins dressed in plaid and lace outfits, racks of clothing with tags like 'NEW ARRIVAL', and folded garments on display tables.
Plaid garment with measuring tape
A black and white plaid garment, possibly a jacket or shirt, laid flat on a light-colored fabric surface. A white measuring tape is placed horizontally across the upper part of the garment near the collar area. The collar features a ruffled white trim. There are visible drawstrings hanging from the shoulder area. A purple cord or strap is partially visible at the bottom left corner.
Lolita-style dress display
A black and white Lolita-style dress with a large lace collar, ruffled sleeves, and button closure is hanging on a hanger in what appears to be a closet or storage area. The background includes other clothing items and storage bags.
Mitsubachi Pashin Week Poster Display
Two framed posters displayed on a wall, featuring anime-style characters in pink and black outfits with the text 'Mitsubachi Pashin Week' and dates '10.3 - 10.13'. The right poster includes event details like ticket prices (2,000 yen and 5,000 yen) and venue information at Mitsumaru Oozoneste.
Fashion Store Interior Display
Interior view of a clothing store featuring mannequins dressed in fashion items including a sailor-style dress and a black t-shirt with bunny graphic, surrounded by racks of garments.
Clothing and Accessories Display
A collection of clothing items laid out on a surface, including plaid shirts, lace sleeves, and packaged accessories with tags.
Lolita-style outfit with tote bag
A black and white plaid Lolita-style dress set laid out on a bed, featuring lace trim, ruffles, and a large bow tie. Next to it is a beige striped tote bag with partial text visible.
Plaid Fabric with Bow and Lace Detail
Close-up of black fabric with white plaid pattern, featuring a large black bow adorned with a jeweled pin, lace trim, and pearl buttons. A measuring tape runs vertically through the center.
Fashion Store Interior Display
Interior view of a clothing store with mannequins dressed in various outfits, including dresses and tops displayed on racks and tables. A sign reading 'SEE MORE' is visible above the entrance area. The floor is tiled, and lighting fixtures are mounted on the ceiling.
Clothing Store Interior
Interior of a well-lit clothing store with racks of women's fashion, mannequins dressed in various outfits, and a display table with folded garments in the foreground.
Fashion Store Interior Display
Interior shot of a fashion boutique featuring mannequins dressed in Lolita-style clothing, including a gray dress with white ruffles and a white blouse. Clothing racks display various garments, and signs indicate 'NEW ARRIVAL'. The store has wooden flooring and bright lighting.
Fashion Store Interior Display
Interior view of a fashion store with mannequins dressed in Lolita-style clothing, racks of garments, and customers browsing. Visible signage reads 'SECRET HOY'. No menu or exterior storefront is shown.
Lolita Fashion Mannequins Display
Two mannequins dressed in Lolita fashion outfits are displayed inside a store. The left mannequin wears a black and white plaid dress with ruffled sleeves, while the right mannequin is dressed in a red plaid skirt and black blouse. In the background, racks of clothing are visible, including sailor-style dresses and other garments.
Fashion Store Interior Display
Interior view of a clothing store featuring mannequins dressed in various outfits, including dresses and sweaters. Clothing racks with garments are visible in the background. A table displays folded clothes. The lighting is bright, highlighting the merchandise.
SEETHO Clothing Store Interior
Interior view of a clothing store named SEETHO, featuring mannequins dressed in Lolita fashion styles with lace and bows. A customer browses racks of clothes while staff moves luggage nearby.
Lolita Fashion Store Interior
The image shows the interior of a clothing store, likely specializing in Lolita fashion or similar gothic-style apparel. Three mannequins are displayed on the left wearing elaborate dresses with ruffles and bows. In the background, racks of clothes are visible, including what appear to be sailor-style tops and other coordinated outfits. The lighting is bright from recessed ceiling lights.
Lolita Fashion Store Interior Display
Interior shot of a shop selling Lolita fashion, featuring mannequins dressed in black and white gothic-style outfits with lace details. A wooden table displays folded garments including tops and skirts in black, white, and light blue. Shelves in the background hold additional clothing items. Customers browse near the entrance.