The official Sailor Moon shop in Laforet Harajuku, brimming with exclusive merchandise from the beloved anime series.
Nestled on the B0.5 floor of Laforet Harajuku, the Sailor Moon store is the official flagship shop for Pretty Guardian Sailor Moon, one of Japan's most iconic anime franchises. Since its opening in 2017 and a major renewal in 2024, the shop has become a pilgrimage site for fans, offering an extensive range of exclusive goods that cannot be found elsewhere.
The store stocks a thoughtfully curated selection of apparel, accessories, stationery, homeware and collectables, all adorned with artwork inspired by the Sailor Senshi. Limited-edition collaborations and seasonal releases keep the offerings fresh, whilst not-for-sale promotional posters and photo spots add an extra layer of excitement for visitors.
The shop is open from 11:00 to 20:00, following Laforet Harajuku's operating hours, and may close for building maintenance, typically around February and August. It is a short walk from JR Harajuku Station and Meiji-jingumae Station, making it an easy addition to any Shibuya or Harajuku itinerary.
+81 3-6447-5623
Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 1 Chome−11−6 B0.5階
Harajuku, Tokyo
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 11 am
Monday
11 am–8 pm
Tuesday
11 am–8 pm
Wednesday
11 am–8 pm
Thursday
11 am–8 pm
Friday
11 am–8 pm
Saturday(Today)
11 am–8 pm
Sunday
11 am–8 pm
Menu information is not available at this time.
Overall Rating
3.8/5
Based on 783 Google reviews
Negative Reviews
No negative reviews yet.
Positive Reviews
User 1424
Sailor Moon was a significant part of my teenage years in the 1990s, so it was definitely on our list of places to visit while in Tokyo. Note that it is located within a shopping mall, sharing a floor with several other stores, offering a brief experience …
User 1436
My dream finally came true to visit this place. The store offers the latest items but lacks variety. The staff are not as unfriendly as many reviews suggest; perhaps because I purchased some items, they also gave me a point card …
User 1427
I am writing this review because the store had caught my attention for my Tokyo trip, but I had initially dismissed it after reading the lukewarm reviews here. I am grateful my husband insisted, you have to go. We visited on a weekday shortly after …
Alejandro Martinez
You can find a big variety of sailor moon merchandise, but be prepared is quite pricey! Oh, and don't take pictures, is not allowed.
Staff is very polite and helpful!
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Photo Gallery
Sailor Moon store
Sailor Moon Store Tokyo
A storefront display featuring a large golden crescent moon frame with etched illustrations of Sailor Moon characters on the glass. Above, a sign reads 'Sailor Moon Store Tokyo' with a rainbow graphic. The interior is illuminated with purple and blue lighting.
Sailor Moon Store Display
A blue storefront display featuring Sailor Moon merchandise, including a black hoodie with pink text, a white t-shirt with red and yellow design, and a blonde wig with red bow. A large cutout of Sailor Moon stands in the center against a pink patterned background. The sign above reads 'Sailor Moon store' with a crescent moon symbol.
Sailor Moon Store Tokyo
A storefront display featuring a large Sailor Moon figure with wings and a crescent moon backdrop, positioned in front of glass signage reading 'Sailor Moon store Tokyo' with glittery decorations.
Sailor Moon Store Display
A storefront display featuring Sailor Moon merchandise, including a costume on the left, a poster in the center, and a hoodie on the right. The sign above reads 'Sailor Moon store' with a crescent moon symbol.
Sailor Moon Store Interior
Interior of a Sailor Moon themed shop featuring a large crescent moon display with character silhouettes, pastel-colored furniture including a rainbow dresser and white table, hanging crystal chandeliers, shelves stocked with merchandise, and promotional posters on the wall.
Sailor Moon Shop Interior
Interior of a Sailor Moon themed shop featuring a crescent moon-shaped seating area with white illustrations, pink and purple lighting, crystal chandelings, and merchandise displays including a black cat figure and colorful dresser.
Sailor Moon Store Interior View
The image shows the interior of a Sailor Moon themed store, likely within a shopping mall or department store. A blue storefront with 'Sailor Moon' branding is visible on the left. Inside, customers browse merchandise including clothing and accessories. The ceiling features decorative elements and lighting. No menu boards are present.
Sailor Moon Store Interior
Interior view of a Sailor Moon themed store with blue and white decor, starry ceiling, merchandise displays, and customers browsing.
Sailor Moon Store Interior
Interior of a Sailor Moon themed store with pink and purple decor, chandeliers, merchandise displays featuring Sailor Moon figures and plushies, customers browsing items on glass tables, and shelves stocked with toys and apparel in the background.
Sailor Moon Group Merchandise Display
A framed acrylic display featuring an illustration of the Sailor Moon characters in formal attire against a starry blue background. The image includes Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, and other members of the Sailor Guardians. A 'SAMPLE' label is visible at the bottom left corner.
Pink Store Interior
Interior of a brightly lit store with pink and purple decor, featuring glass display cases filled with packaged items like jewelry or accessories. A chandelier hangs from the ceiling, and shelves line the walls with various products.
Hatsune Miku Merchandise Display
A glass shelf display filled with colorful plush toys and keychains featuring Hatsune Miku and other Vocaloid characters. The items are arranged neatly in rows, some wrapped in clear plastic bags with blue ribbons.
Sailor Moon Merchandise Display
A glass display case showcasing various Sailor Moon-themed accessories, including golden tiaras, earrings, hair clips, and enamel pins featuring characters like Sailor Moon and Sailor Mars. Small white cards with Japanese text provide descriptions or prices for each item.
Sailor Moon Merchandise Display
A glass shelf display featuring Sailor Moon plushies, accessories, and dolls against a pink wall.
Merchandise Display
A display of Sailor Moon merchandise, including boxed Moon Sticks and a framed poster featuring Sailor Moon characters. The items are arranged on shelves with clear protective covers.
Sailor Moon Store Illustration
A framed illustration of Sailor Moon with handwritten text in Japanese and English, signed by 'Mako' dated April 18, 2024.
Sailor Moon Merchandise Display
Interior shot of a shop display featuring Sailor Moon merchandise, including stationery, notebooks, and decorative items arranged on illuminated shelves.
Merchandise Display
A display of jewelry and accessories, including necklaces, earrings, and bracelets, arranged on shelves with packaging visible. Below, there are folded items like t-shirts and possibly other merchandise.
Sailor Moon Art Display
Interior wall display featuring framed artwork of Sailor Moon characters, including a portrait and a cosmic scene with the moon and hearts.
Merchandise Display
A display of anime merchandise featuring characters Haruka and Kaio, including plushies, keychains, notebooks, and other accessories arranged on shelves.
Sailor Moon Nendoroom Display
A shelf display of Sailor Moon Nendoroom figures in their original packaging, arranged by character color-coded boxes (pink, blue, red, green, orange). Visible characters include Sailor Moon, Mercury, Mars, Jupiter, and Venus. The background features a blurred anime-style poster with pink and blue tones.
Sailor Moon Art Print
A framed artwork featuring multiple Sailor Moon characters in a watercolor style, displayed on a pink wall inside what appears to be an art shop or merchandise store.
Rainbow Interior Shop
Interior of a brightly lit shop with pastel rainbow decor, featuring gradient furniture, chandeliers, and shelves stocked with colorful products.
Sailor Moon Store Interior
Interior view of a Sailor Moon themed store with pink decor, merchandise displays, and customers browsing items.
Plush Toy Display Shelf
Glass shelves filled with colorful anime-style plush toys, including Tsum Tsum characters and other character figures arranged by color and type.
Sailor Moon Merchandise Display
A display of Sailor Moon-themed accessories, including keychains and necklaces, arranged on shelves in a store.
Merchandise Display
A display of packaged goods including Almond and Macadamia boxes, Meiji chocolate bars, round containers with colorful lids, and various illustrated cards or books arranged on shelves.
Merchandise Display with Moon Stick Item
A display case featuring a pink and gold Moon Stick toy, surrounded by warning signs indicating 'Do Not Touch' and 'No Video'. Below the display are multiple boxes of the same product labeled 'Moon Stick' by Bandai Namco.
Sailor Moon Store Signed Artwork
A framed signed artwork of Sailor Moon, featuring handwritten Japanese text and a date stamp (2014.4.18), displayed on a purple wall.
Sailor Moon Store Interior
Interior view of a Sailor Moon themed store featuring blue decor, starry ceiling, and merchandise displays including plushies and accessories on white tables with glass tops.
Sailor Moon Gachapon Machines
Three vertical gacha machines stacked in a row, each featuring Sailor Moon merchandise including badges and figures. The machines are branded by Bandai and display colorful artwork of Sailor Moon characters. Above the machines is a small sign with game controller graphics. In the background, boxes labeled 'MoonStick' are visible on a shelf.
Merchandise Display Shelf
A glass display shelf in a store filled with colorful merchandise, including plush toys resembling characters from anime or manga, packaged hair accessories like scrunchies, greeting cards, and small collectible items. A purple shopping basket is visible in the foreground.
Sailor Moon Merchandise Display
A glass display case showcasing Sailor Moon themed acrylic stands and badges. The top row features five standing figures of the Sailor Guardians (Mars, Venus, Mercury, Jupiter, Saturn). Below them are six more standing figures with labels like 'Super Sailor Mars'. The bottom section contains round badges featuring characters like Sailor Moon, Sailor Uranus/Neptune, and others in glittery designs. A price tag indicates acrylic stands at ¥1,650.
Sailor Moon Merchandise Display
A glass shelving unit displays various Sailor Moon Nendoroid figures, including Sailor Moon, Black Lady, and Sailor Venus. A 'NO VIDEO' sign is placed on the middle shelf. The background features a colorful, iridescent wall with some posters visible in the distance.
Sailor Moon Merchandise Display
A glass display case in a shop showcasing Sailor Moon merchandise, including keychains, earrings, and other accessories with the character's artwork.
Sailor Moon Art Print
A framed artwork featuring nine Sailor Moon characters in vertical panels against a colorful watercolor background, displayed on a wall inside a shop.
Sailor Moon Figurines Display
A display case featuring Sailor Moon and Black Lady figurines from the Crystal Star Compact Edition line, with price tags visible in Japanese yen.
Jewelry Display Shelf
A retail display shelf showcasing various jewelry items, including necklaces, rings, and earrings. The products are packaged in clear plastic with colorful backing cards featuring Japanese text. Items include star-themed necklaces, cross pendants, and small animal-shaped earrings. Price tags indicate prices around ¥1,780 to ¥2,380.
Sailor Moon Merchandise Display
A shelf display of Sailor Moon keychains and accessories, packaged in clear plastic with pink backing cards featuring character illustrations.
Display Case with Merchandise
A glass display case containing various items including a blue wallet, heart-shaped box, colorful pouches, and decorative objects like a crystal flower and abstract art pieces.
Sailor Moon Learning Timer
A hand holds a pink and purple Sailor Moon themed learning timer in its packaging, inside what appears to be a store aisle filled with similar merchandise.
Sailor Moon Store Interior
Interior of a Sailor Moon themed store with pink walls, chandeliers, and merchandise displays including shoes and accessories.
Sailor Moon Store Interior
Interior of a Sailor Moon themed shop featuring blue walls, star decorations, and merchandise displays including shoes and accessories. A sign reads 'Japan Tax-free Shop' on the counter.
Sailor Moon Plush Toys Display
Shelf display of Sailor Moon merchandise including plush toys and stuffed food items, with visible price tag ¥1,980.
Interior of a colorful shop with purple flooring and chandeliers
The image shows the interior of a brightly lit shop with purple flooring and walls. There are multiple display tables showcasing various products, including boxes and packaged items. A large crystal chandelier hangs from the ceiling, adding to the decorative ambiance. Shelves in the background hold additional merchandise. Several customers are browsing the store.
Display of merchandise in a shop
A display case with various small items, including earrings and other accessories, arranged on a pink surface. Signs indicate 'Don't do the above three things' and 'SOLD OUT'. The setting appears to be inside a store or exhibition area.
Sailor Moon Merchandise Display
A display case filled with Sailor Moon merchandise, including cards, keychains, and other collectibles.
Merchandise Display Shelf
A brightly lit glass display shelf filled with colorful anime and pop culture merchandise, including keychains, acrylic stands, stickers, and packaged figures. Items feature characters in vibrant outfits, some labeled 'DO NOT TOUCH'. A red sign on the left reads '万引き止' (Anti-theft). The background wall is pink with additional hanging products.
Salon Mama's Dream & Sleep
A whimsical indoor display featuring a large golden crescent moon frame with white curtains and fairy-tale illustrations of characters on the moon, set under a beaded chandelier ceiling.
Sailor Moon Store New Year Greeting Card
A framed artwork featuring Sailor Moon, a character from the anime series 'Sailor Moon'. The image includes Japanese text wishing a happy new year and is signed by 'Mako' and 'Takahashi', dated April 18, 2024.