REDYAZEL at Shibuya 109

Neo-girly womenswear on Shibuya 109's third floor, blending fresh femininity with sultry sophistication.

REDYAZEL is a Japanese womenswear label that carved out its own niche with a concept it calls "new iroppoi girly" - a blend of forward-looking girlishness and refined sensuality that defines the neo-gal aesthetic. Occupying a prime spot on the third floor of the iconic SHIBUYA109 building in Dogenzaka, the store presents collections that pair clean, urban silhouettes with playful details designed for the confident young woman. The brand is part of the Burned Est Rose portfolio and has been a fixture of the 109 scene since its founding in 2014.\n\nThe Shibuya 109 location carries the full range of REDYAZEL's offerings, from dresses and knitwear to the brand's popular denim collections, alongside seasonal collaborations and limited-edition pieces. The store underwent a renewal in early 2025, refreshing its interior to better showcase the label's evolving aesthetic. Tax-free shopping is available, and the 109 building's convenient location directly above Shibuya Station makes dropping in effortless for anyone exploring the area.\n\nWhether you are drawn to the brand's signature iroppoi flair or simply looking for contemporary Japanese womenswear with personality, REDYAZEL's 109 outpost delivers. Step inside, discover what neo-girly means for this season and let the racks inspire your next outfit.