Location: Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 SHIBUYA109 3F
Floor 1 · Shibuya 109
pium's first permanent shop in SHIBUYA109, offering feminine, adult-girly fashion that bridges online and in-store.
pium's first permanent shop in SHIBUYA109, offering feminine, adult-girly fashion that bridges online and in-store.
pium is a D2C womenswear brand that launched its very first permanent physical store on the third floor of SHIBUYA109 in March 2024, marking a significant step for a label that had previously built its reputation entirely through online sales. The brand is known for its 'adult-girly' aesthetic, blending sweetness with a grown-up sensibility through pretty blouses, elegant dresses and coordinated accessories.Based on 46 Google reviews
Anonymous
The shop does not create a welcoming atmosphere, and the service is lacking. I sensed reluctance to assist me because I am a foreigner. Staff members observed me constantly but offered no help. It''''s disappointing, as I appreciate the clothing and would have liked to purchase items.
Anonymous
I visited the store hoping things might have improved after the controversy, but little has changed. The atmosphere strongly suggested an early closing mindset. I did not notice any private conversations among staff. From now on, I will shop at the Shinjuku location.
裕。
The attitude of the staff and influencers here is terrible and shows no signs of improvement. I often visit this store as I'm in Tokyo, but it's always the same people. They glare at you if you make eye contact, look down on you, and only …
アデリーペンギン
I was wondering why one of the fitting rooms was taking so long to become available, when a staff member knocked and opened the curtain, only to find it empty. At that moment, the staff members exchanged glances and laughed, and despite …
Mochi
I was kind of nervous to go to the store based on the bad reviews, but the clothes were too cute to miss out on. I felt very satisfied with the service - the staff was very kind and I left having bought a couple of shirts. I will definitely go again.
pium
Fashion Store Window Display
A window display featuring a mannequin wearing a dark dress with white collar and buttons, surrounded by branded shopping bags labeled 'pium', a small chest of drawers holding accessories, and a tufted wall background.
Mirror selfie in black gothic outfit
A person with pink and black hair takes a mirror selfie wearing a black lace top with cutouts, a ruffled black skirt, and holding a phone with a cartoon case. A beige curtain hangs behind them; shoes and a paper bag are visible on the floor.
Pium Store Interior
Interior of a fashion boutique named 'pium', featuring mannequins dressed in pastel and black outfits, racks of clothing, handbags displayed on tables, and shelves with accessories. The store has a clean, modern design with white walls and marble flooring.
Jewelry Display Shelf
A glass display shelf with arched top, showcasing jewelry items including necklaces on busts, a birdcage, candle holder, framed heart designs, and gift bags labeled 'piu'. The setting is clean and minimalistic.
Fashion Store Interior
Interior of a clothing store with racks of garments, mannequins displaying outfits, and shelves with accessories like bags and hats.
Luxury Handbag Display
Interior shot of a boutique featuring glass shelving units displaying an array of designer handbags in black, white, and beige tones. Mirrored panels reflect the merchandise, enhancing the display. The floor is marble with dark accents.
Fashion Store Display Window
A store window display featuring two mannequins dressed in coordinated outfits with ruffled skirts and buttoned tops, one dark brown and one gray-green. A cartoon rabbit character cutout stands at the bottom of the glass, holding a sign that reads 'pium'. The background includes a tufted white wall inside the store.
Interior of a store with ceiling lights and signage
The image shows the interior of a retail space, likely a clothing or accessory store. The ceiling is white with multiple recessed lighting fixtures and ventilation units. A sign reading 'pium' is mounted on the ceiling. There are mannequins visible in the foreground, one wearing a black outfit. Mirrors line the walls, reflecting parts of the room. The overall ambiance is clean and modern.
Fashion Store Interior Display
Interior view of a clothing boutique featuring mannequins dressed in layered skirts and jackets, racks of garments including black and beige tops, and a display table with accessories. A tufted wall panel is visible behind the mannequin.
Fashion Store Interior Display
The image shows the interior of a fashion store, featuring a white display table with various accessories such as handbags, wallets, and jewelry. In the background, there are racks of clothing and additional merchandise. The setting appears to be well-lit, highlighting the products on display.
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