Location: Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 渋谷１０９Ｂ１
Floor B1 · Shibuya 109
A lingerie and loungewear boutique on the B1 floor of Shibuya 109, offering stylish intimates under the MITSUMARU aimerfeel PLATINUM brand.
A lingerie and loungewear boutique on the B1 floor of Shibuya 109, offering stylish intimates under the MITSUMARU aimerfeel PLATINUM brand.
MITSUMARU aimerfeel PLATINUM is a women's lingerie and loungewear shop nestled on the basement floor of the iconic Shibuya 109 building. Part of the aimerfeel chain operated by the Mitsumaru Group, the PLATINUM line focuses on high-quality, functional lingerie paired with comfortable yet fashionable roomwear designed for women who value both style and comfort in their private moments.Based on 25 Google reviews
서월_Lea
The selection of glamour sizes was limited, and the staff''''s demeanor was impolite. I needed to descend to the third basement to find my size, which took considerable time. When I inquired, they confirmed it was acceptable, yet their expressions remained unfriendly. On a positive note, the purchase was tax‑free.
mu mu
It was my first time buying proper underwear. They did a fitting and I was able to buy something that fit, but the large staff member was quite forceful and seemed to rush me, which was quite scary. …
A Visitor
Although it's a budget-friendly store, the fitting is more thorough than you'd expect. I've been there a few times, but I've never seen a staff member give a half-hearted fitting. Even when it's a little crowded, they'll still try on the
髙橋さくら
During my first visit in several years, I purchased underwear that suited my shape, and the service was exceptionally attentive. The staff kindly measured me and demonstrated how to wear the underwear, which I appreciated. Thank you very much.
名前非公開
I went home without trying it on and ended up with the wrong size, but they were very kind and helpful. 🥲 …
MITSUMARU aimerfeel PLATINUM
Mitsumaru Aimerfeel Platinum Storefront
Store entrance with visible signage 'MITSUMARU aimerfeel PLATINUM' and website 'mitsumarigroups.com'. Interior displays lingerie, bras, and sleepwear on racks and mannequins. Pink and white color scheme dominates the display area.
Mitsumaru Aimerfeel Storefront
The image shows the storefront of a Mitsumaru Aimerfeel lingerie store, featuring mannequins displaying various undergarments and racks of bras and panties. The shop sign is visible above the entrance.
Mitsumaru Aimerfeel Platinum Storefront
The image shows the exterior of a Mitsumaru Aimerfeel Platinum store, featuring prominent signage with the brand name and website address. The storefront is adorned with mannequins displaying lingerie and accessories, including bras in various colors and styles. Pink and white color schemes dominate the display, creating an inviting atmosphere. Decorative elements like flowers and hanging lights enhance the aesthetic appeal.
Lingerie Model in Bedroom Setting
A woman posing in a lace lingerie set, seated on the floor beside a beige armchair with plush pillows and a white fur throw. The room features a rustic dresser with decorative items including dried flowers and books, against a white brick wall.
Woman in Pink Lace lingerie with Flowers
A woman wearing a pink lace bra and matching panties, holding a bouquet of dried flowers with small white beads.
Lace Bras Display
A flat-lay photo showing three lace bras in pink, blue, and grey arranged inside a wooden frame on white fabric with pink flowers nearby.
Mitsumaru Aimerfeel Platinum Store Interior Display
Interior view of a lingerie store display featuring the Mitsumaru Aimerfeel Platinum brand signage with pink and white branding. Shelves showcase packaged lingerie products including bras in pastel colors, gift bags, and promotional materials. Decorative wall art displays hanging lingerie sets on hangers. Informational posters provide details about LINE payment options and product policies.
Lingerie Display Wall
Interior shot of a retail store displaying women's lingerie on a wall rack. Multiple bras and panties in beige, blue, and pink are arranged vertically. A mannequin torso is centered. Signs indicate 'Super Sale' (超盛). A mirror reflects part of the aisle.
Interior View with Pink Curtains and Posters
The image shows an interior space, likely a shop or small business entrance. A pink curtain is tied to the left side of the frame, partially covering a doorway leading into another room. The walls are painted white with some visible wear and scuff marks near the floor. On the right wall, there are several posters and notices pinned up; one appears to be a schedule or timetable, while others contain text and illustrations that resemble informational flyers or advertisements. A mirror reflects part of the room, showing tiled flooring and a dark mat on the ground. No signage indicating a specific business name is visible outside or mounted prominently on the building facade.
Lingerie Display Table
A white round table displays various lingerie items including bras, panties, and gift sets in colors like pink, purple, red, and black. A mannequin torso is positioned behind the table. Background racks hold more clothing. Signage includes 'mishumarugroup.com' at top left.
Mitsumarui lingerie display
Interior shot of a Mitsumarui store featuring racks of bras and panties in pastel colors, mannequins wearing lingerie, and promotional posters.
Lingerie Store Interior Display
Interior shot of a lingerie store featuring mannequins dressed in pastel-colored bras and panties, surrounded by racks of hanging undergarments. A promotional poster with two women modeling lingerie is placed on the floor near the foreground. The background includes shelves stocked with colorful products and signage reading 'MITSUMARI'. Lighting is bright, highlighting the merchandise.
Lingerie Store Interior Display
Interior view of a lingerie store with mannequins, racks of bras and panties in pastel colors, promotional posters, and organized product displays under bright lighting.
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