
Kinokuniya at Harajuku, Tokyo
Location: Japan, 〒150-0002 Tokyo, Shibuya, 2 Chome−24−12 スクランブルスクエア 地下 1階
Harajuku, Tokyo
Kinokuniya's gourmet food hall in the basement of Shibuya Scramble Square, offering premium groceries, deli items, and a bakery.
Kinokuniya's gourmet food hall in the basement of Shibuya Scramble Square, offering premium groceries, deli items, and a bakery.
Kinokuniya Shibuya Scramble Square is not a bookshop but rather a refined gourmet market operated by the Kinokuniya company on the basement floor of the Shibuya Scramble Square complex. It offers a carefully curated selection of premium foodstuffs, fine wines, artisan baked goods, and delicatessen items from Japan and around the world.The market-style layout invites browsing, with dedicated sections for fresh produce, charcuterie, cheese, and confectionery. A bakery and deli counter serve freshly prepared items ideal for a quick breakfast or lunch, and the attached cafe and bar area provides a pleasant spot to enjoy a coffee or a glass of wine. The emphasis throughout is on quality and provenance, mirroring the Kinokuniya approach that has earned a loyal following.
Located on B1F of Shibuya Scramble Square and directly connected to the station, it is open from 10:00 to 21:00 for retail, with the bakery and cafe starting earlier at 9:00. An excellent port of call for picnic provisions or an edible souvenir.
Operating Hours
Overall Rating
Based on 221 Google reviews
Negative Reviews
william Li
I just wanted to eat the pudding I bought upstairs:(
TARA TAN KITAOKA
LIFE SUPER MARKET IS THE WORST IN 😫😩😪SERVICE. PRICES ARE TOO HIGH AND GOODS DO NOT MATCH PRICES NEVER SHOP AT LIFE. …
Positive Reviews
Hubert Lau
The food is good, and they allow me to order a set with extra order to share with my wife, instead of each for person.
Chris Anderson
A nice place to stop for premium or imported groceries when passing through Shibuya Station. There are many interesting and seasonal desserts and drinks.
E_
Lots of stores
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Photo Gallery

Kinokuniya

Shibuya Scramble Square Entrance
The image shows the exterior entrance of Shibuya Scramble Square, featuring a prominent sign above the glass doors. Inside, customers are visible in a well-lit food court area with tables and chairs.

Shibuya Scramble Square Entrance
The image shows the entrance to Shibuya Scramble Square, featuring a modern glass facade with prominent signage reading 'SHIBUYA SCRAMBLE SQUARE' and 'KINOKUNIYA'. Inside, customers are seated at tables in a well-lit dining area.

Kinokuniya Bakery & Cafe Exterior
The image shows the storefront of Kinokuniya Bakery and Cafe, located in Shibuya Scramble Square. The shop features large glass windows displaying baked goods on wooden shelves inside. Prominent signage includes 'SHIBUYA SCRAMBLE SQUARE' above the entrance and 'BAKERY & CAFE KINOKUNIYA' across the front window. A vertical banner with the Kinokuniya logo is visible near the door. Inside, tables and chairs are arranged for customers.

Shibuya Scramble Square Entrance
The image shows the exterior entrance of Shibuya Scramble Square, featuring a modern glass facade with visible signage reading 'SHIBUYA SCRAMBLE SQUARE' above the doors. Inside, there is a large bookstore or department store with bright lighting and customers browsing. A Kinokuniya sign is also visible on the right side.

Kinokuniya Store Entrance
The image shows the exterior storefront of a Kinokuniya bookstore, featuring large glass windows with the store name visible on the facade. Inside, shelves stocked with books and merchandise are visible, along with staff members attending to customers.

Kinokuniya Bakery & Cafe Storefront
The image shows the exterior storefront of a Kinokuniya bakery and cafe, featuring prominent red signage with 'KINOKUNIYA' in bold letters above the entrance. Inside, there are display cases filled with various baked goods such as breads and pastries. The interior is well-lit, with wooden accents on the counters and shelves. A menu board is visible inside, displaying items like sushi and other food options.

KINOKUNIYA Store Interior
Interior view of a KINOKUNIYA store, showcasing shelves stocked with various products including snacks, beverages, and packaged goods. The walls feature chalkboard-style artwork promoting cocktails and beer & wine sections. A red sign reading 'KINOKUNIYA' is visible on the left wall.

Grocery Store Interior
Interior of a well-lit grocery store with wooden ceiling beams and modern lighting. The left side features refrigerated displays stocked with eggs, dairy products, and packaged goods. Central area includes glass display cases labeled 'Homemade Sushi' (自家製寿司), showcasing sushi rolls. Shelves in the background hold beverages, snacks, and other groceries. Hanging signs advertise fresh produce and homemade items. No visible exterior signage or storefront facade.

Beverage Refrigerator Display
A well-stocked refrigerated display case in a store, filled with various bottled and canned beverages including sodas, juices, and alcoholic drinks like Gataão CAN. Price tags are visible on shelves.

Grocery Store Aisle
A well-lit grocery store aisle filled with packaged food items, including soups, snacks, and canned goods. Shelves are neatly organized with price tags visible on each product.

Banana Pancake with Chocolate Ice Cream
A stack of pancakes topped with chocolate ice cream, banana slices, and a white chocolate decoration. A small bowl of whipped cream is in the background. The plate includes powdered sugar drizzle and syrup.

Soft & Cream Ice Cream Cone
A hand holds a soft-serve ice cream cone with white swirls in a waffle cone, inside a mall food court area.

Refrigerated Aisle Display
A well-stocked refrigerated aisle in a Japanese convenience store or supermarket, featuring shelves filled with yogurt cups, milk cartons, fruit drinks, and packaged snacks like donuts and bread rolls. Price tags are visible on each shelf level.

Wine Display with AI Kiosk
A refrigerated wine display shelf in a store, featuring multiple bottles of white and red wine. A prominent pink sign with an interactive tablet screen labeled 'AI お酒達' (AI Wine Experts) is attached to the left side of the shelf. The tablet displays a list of wines with descriptions. Below the main display, there are price tags and descriptive cards for specific wines like 'Eco Balance' and 'Vino Neri'. The labels on the bottles include names such as 'SMILEANA', 'Cava Bio', and 'BIOOAO'. The setting appears to be a well-lit grocery or specialty food store aisle.

Kinokuniya Bakery Interior
Interior of Kinokuniya Bakery showing customers seated at tables, staff behind counter, hanging pendant lights, and promotional displays including pineapples on the counter.

Food Display in Store
A display of packaged food items, including bento boxes and other meals, arranged on a wooden stand with price tags and promotional signs.

Cat Treats Display
A shelf display of cat treats and snacks, including boxes labeled 'ねこもなか' (Nekomonaka) and bags of 'ねこまんま' (Nekomanma). Price tags show ¥540 for some items.

Bread Display with Pumpkin Bun Promotion
A well-lit bakery display featuring packaged breads, including pumpkin-shaped loaves and other seasonal items. Promotional signs highlight 'Pumpkin Kun Bread' and monthly recommendations. Decorative Halloween-themed packaging and signage are visible in the background.

KINOKUNIYA Bar & Cafe Display
Interior view of a cafe counter with promotional posters and menu boards. A large poster advertises 'BAR' drinks including fruit sangria cocktails, featuring images of layered desserts and beverages. Smaller signs highlight 'Fruits Tea Sangria', 'New Item Fruit Pancakes (¥1,100)', and other offerings like strawberry parfaits.

Pancake Mix Display at Convenience Store
A display of pancake mix packages arranged on a counter inside a convenience store, with staff visible in the background and promotional signage nearby.

Bakery Interior Display
Interior view of a bakery with wooden display cases filled with bread and pastries. Shelves hold jars of jams or spreads. Posters on walls advertise products. A sign reads 'Welcome to our family bakery'. Decorative autumn leaves adorn the display.

Night Cityscape with Neon Signs and Construction
A high-angle night view of a bustling urban area, likely Tokyo's Shibuya or similar district, featuring illuminated billboards, digital screens on building facades, and construction cranes in the foreground. The scene is dominated by bright neon lights and advertisements, with no clear shop fronts or menus visible.

Strawberries and Beer Display
A display of strawberries in plastic containers and a large round arrangement, alongside bottles of beer labeled 'KINRONIYA' with prices visible.

Kinokuniya Store Interior Display
Interior shot of a Japanese department store (Kinokuniya) featuring an organized display rack with packaged food items such as sauces, dressings, dried noodles, and rice seasoning. Shelves are stocked with various products, including bags of snacks and condiments. Price tags are visible on the shelves. The floor is wooden, and the lighting is bright.

Sake and Japanese Beverage Display
A well-lit refrigerated display in a supermarket or convenience store, showcasing an extensive variety of Japanese sake bottles arranged neatly on multiple shelves. The selection includes traditional ceramic bottles (tokkuri), modern glass carafes, and premium brands like Choya and Kirin. Price tags are visible on each shelf edge. In the background, additional aisles with packaged goods can be seen.

Chocolate Waffle Dessert
A close-up of a decadent chocolate waffle dessert served on a white plate. The dish features layers of waffles, sliced bananas, and a generous topping of glossy chocolate sauce. A side bowl contains vanilla soft-serve ice cream, garnished with branded 'KINOKO' chocolate shavings. A small metal cup holds a dark syrup or jam. The setting includes a wooden table surface with a paper cup and decorative items in the background.

Interior of a cafe or restaurant with bar seating
The image shows the interior of a modern cafe or restaurant featuring a long counter with red high stools. The space is decorated with autumn-themed floral arrangements hanging above the counter. A digital screen displays promotional content, and various menu items are visible on stands along the counter. Staff can be seen working behind the counter.

Grocery Store Aisle
Interior view of a well-lit grocery store aisle featuring shelves stocked with packaged snacks, including apple cinnamon products in hanging bags and various nuts and dried fruits on lower shelves. Wine bottles are visible to the left.

Matcha Dessert with Cherry and Cream
A close-up of a dessert in a clear plastic cup, featuring layers of creamy white base topped with whipped cream drizzled in caramel sauce. Garnished with a bright red cherry on a stem, green matcha powder mound, dark brown mochi-like piece, and two golden-brown pastry chips. A small bowl of liquid (possibly coffee or syrup) sits behind the main dish. The setting appears to be indoors at a cafe table.

Refrigerated Dessert Display
A well-stocked refrigerated display case in a supermarket or convenience store, featuring various chilled desserts and snacks. The shelves are filled with packaged items including grape jelly, fruit-flavored jellies, yogurt cups, and other confectionery products. A prominent sign advertises 'Grape Jelly' with an image of the product. Empty woven baskets are placed on lower shelves, likely for customers to take their purchases. Price tags and labels are visible throughout the display.

Sake and Japanese liquor display in a store
Shelves filled with various bottles of sake, shochu, and other Japanese alcoholic beverages. A digital screen displays information about the products. The setting appears to be an interior retail space with organized product placement.

Food Display at Japanese Store
A variety of packaged food items displayed on a wooden counter, including bento boxes and other meals with price tags.

Cafe Menu Display and Promotional Materials
A display counter featuring a large framed cafe menu board with coffee, tea, and other drink options listed in Japanese and English. Below the menu are colorful promotional flyers for various food items like 'Peach Pie', 'Milk Punch', and 'Fruit Salad'. A glass of red wine is visible on the left side, along with additional signage advertising discounts or promotions.

Cat-themed snack display
Shelves stocked with packaged cat-shaped snacks, including 'nekomonaka' and 'caty' brand items, displayed in yellow and black boxes with cartoon cat faces.

Bakery Display
A basket of packaged breads and pastries, including round loaves and yellow-colored items, displayed on a burlap-lined surface with autumn leaves nearby.

Refrigerated Seafood Display
A well-lit refrigerated display case in a store, showcasing various packaged seafood items such as fish fillets and other products arranged neatly on multiple shelves with price tags.

Farmers Market Fruits Display
A well-lit grocery store interior featuring a large promotional display under a 'Farmers Market' sign. The backdrop showcases colorful fruits and vegetables with the slogan 'Where all produce is guaranteed to be natural, tasty, and healthy.' In front of the display are neatly arranged shelves stocked with various food products including jars of honey or syrup, bottles of sauce, packaged snacks, and bread rolls in plastic containers. Price tags are visible on multiple items.

Variety Sale Display in Store Interior
Interior shot of a supermarket or department store showing a variety sale display with shelves stocked with canned goods, snacks, and packaged items. A sign reads 'Variety Sale' above the shelf. In the background, there is a poster advertising healthy food options including fruits like grapes and oranges. To the left, customers are browsing other aisles. On the right side near an entrance, a black mat on the floor displays text that appears to be part of the store's branding or name.

Japanese Snack Display
A well-lit interior shot of a Japanese convenience store or specialty food shop. The display features hanging packages of matcha-flavored snacks, including 'Yanagi no Matcha' and 'Okinawa Okinawamono'. Below, there are baskets containing rice cakes and other packaged goods. The background shows shelves with additional products.

Snack Display in Store
A well-lit indoor retail space showcasing an array of packaged snacks, primarily featuring a popular orange-colored snack item displayed prominently on shelves and tables. A woman is seen browsing the products near a glass railing, suggesting a modern shopping environment. The display includes various snack packages arranged neatly, with some items stacked on wooden stands and others placed on round woven baskets. Promotional signage indicates high sales rankings, emphasizing product popularity.

Grocery Store Interior with Japanese Products
The image shows the interior of a grocery store, likely in Japan given the visible Japanese text on product packaging and signage. The shelves are stocked with various food items, including packaged snacks like 'Iwataki' (a type of rice cracker), bottles of sake or wine, and other beverages. A wooden crate filled with glass bottles is placed at the bottom of the frame. Price tags are attached to many products, indicating this is a retail environment focused on selling goods.

Refrigerated Food Display in Store
A refrigerated display case filled with various packaged food items, including salads and ready-to-eat meals. Shelves above hold additional packaged goods like breads and snacks. Price tags are visible on the shelves.

Beverage Aisle in Japanese Store
A well-stocked refrigerated aisle filled with various canned and bottled beverages, including sake, beer, and soft drinks. Shelves are neatly organized with price tags visible. Decorative autumn leaves placed at the bottom of the display.

Farm Store Interior
Shelves stocked with jars of honey, jams, and other preserved foods in a well-lit retail space.

Grocery Store Interior Aisle
Interior view of a well-lit grocery store aisle featuring shelves stocked with wine bottles, packaged snacks (apple cheddar and apple cinnamon), and other dry goods. Price tags are visible on most items. No exterior signage or storefront is shown.

Whipped Cream Coffee Drink
A close-up of a clear plastic cup containing dark coffee with a generous swirl of white whipped cream on top, resting on a light marble countertop.

Breakfast with Pancakes and Fruits
A plate of fluffy pancakes topped with whipped cream and sliced strawberries, accompanied by a side of cream cheese, fresh fruits including kiwi, grapes, blueberries, and orange slices, and a glass of iced coffee.

Market Interior with Autumn Decorations
Interior of a market or store featuring autumn-themed decorations, including orange and yellow leaf garlands hanging above the counter. Various products are displayed on shelves and counters, including bottles of juice or oil in the foreground. Staff members are visible behind the counter, attending to customers. The setting appears well-lit with modern lighting fixtures.
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