Ground Y at Harajuku, Tokyo

Location: Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 1 Chome−11−6 ラフォーレ原宿 1F

Harajuku, Tokyo

Ground Y's conceptual fashion store at Laforet Harajuku, offering Yohji Yamamoto's genderless, ageless label in a striking minimalist space.

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Ground Y's conceptual fashion store at Laforet Harajuku, offering Yohji Yamamoto's genderless, ageless label in a striking minimalist space.

Ground Y is a contemporary label under the Yohji Yamamoto umbrella that explores new possibilities in fashion through a lens of genderless, ageless design. The Laforet Harajuku store, situated on the ground floor of the iconic department store, presents collections that filter Yamamoto's avant-garde sensibility through a more accessible, everyday framework, resulting in pieces that feel both radical and wearable.

The boutique carries the full Ground Y range, including outerwear, knitwear, jersey pieces and accessories, often featuring bold graphic elements and unexpected fabric combinations. Collaborations with artists and cultural institutions are a recurring feature, and the store periodically offers limited-edition items exclusive to the Laforet location. The interior itself mirrors the brand's minimalist ethos, with clean surfaces and considered lighting that highlight the textures and construction of each garment.

Laforet Harajuku is easily accessible from Meiji-jingumae Station or a short walk from Harajuku Station on the JR Yamanote Line. The store is open from 11:00 to 20:00 and is a must-visit for those interested in Japanese fashion that pushes boundaries while remaining grounded in real-world dressing.

Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 1 Chome−11−6 ラフォーレ原宿 1F

Harajuku, Tokyo