Peach John's playful younger-sister lingerie brand on the third floor of SHIBUYA109, aimed at a trend-conscious teen audience.
GIRLS by Peach John is the younger, more playful offshoot of Japan's popular Peach John lingerie brand, occupying the third floor of the iconic SHIBUYA109 building. The shop caters to a fashion-forward younger demographic with its candy-coloured bra sets, non-wire designs, push-up styles and cute room wear. The aesthetic is unapologetically girly: think ribbon details, pastel palettes and collaborative collections with illustrators and character brands that change regularly.
Despite the youthful branding, the quality is consistent with the parent label. Bras are available in a range of cup sizes, and the staff are helpful when it comes to fitting advice. The shop also stocks coordinating bottoms, loungewear and occasional lifestyle accessories such as tote bags and pyjama sets, making it easy to put together a complete look. Collaborative releases with artists like foxy illustrations tend to sell out fast, so it is worth checking the SHIBUYA109 event page if you are after something limited.
SHIBUYA109 is a five-minute walk from Shibuya Station's Hachiko exit, and the building is open from 10:00 to 21:00 daily. The store can get very busy on weekends, particularly with student shoppers, so a weekday morning visit offers a more relaxed experience. Tax-free shopping is available in the building.
+81 120-162-746
Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 1SHIBUYA109 3階
Floor 3 · Shibuya 109
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–9 pm
Tuesday
10 am–9 pm
Wednesday
10 am–9 pm
Thursday
10 am–9 pm
Friday
10 am–9 pm
Saturday(Today)
10 am–9 pm
Sunday
10 am–9 pm
Menu information is not available at this time.
Overall Rating
3.1/5
Based on 42 Google reviews
Negative Reviews
Anonymous
I would not recommend this place, especially for foreigners. The staff were impatient and ill-tempered from our very first interaction, unlike their demeanor toward local customers 🫤 I would have preferred to avoid conversation, but they approached me first.
てぃみーてぃーこ
I tried to buy underwear today, but since it was my first time buying from this store, I asked the sales associate to measure my size. They didn't measure me, and then they didn't bring me the size I specified. Even though the size I …
陳 Yoyo
We had a great shopping experience in Osaka and made several repeat purchases. However, this time in Shibuya, a shop assistant gave us the cold shoulder because we couldn't understand Japanese. I really don't understand - is this how your …
まみさん
I recently visited the store to purchase underwear, but the level of service from the staff was inconsistent. I ordered underwear in a different size, but they forgot about it, and after waiting approximately 5 minutes, I called them again, only to ...
Positive Reviews
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Photo Gallery
GIRLS By Peach John
Peach John Store Interior Display
Interior view of a Peach John lingerie store featuring promotional displays, clothing racks with bras and panties, and decorative elements like floral arrangements.
Interior Hallway with Director's Chair and Mannequin
A well-lit interior hallway featuring white walls, recessed lighting, and light gray tiled flooring. On the left is a tall white cabinet or wardrobe. In the center stands a black director’s chair labeled 'LACH JOHN', next to which is a beige mannequin torso wearing a black garment. To the right, a dark curtain hangs beside an open doorway revealing part of another room. A black tote bag hangs on the wall near the door frame.
Interior of a boutique store
The image shows the interior of a well-lit, white-themed boutique with a reception desk in the center. The floor features a chevron pattern. To the left, there are racks displaying lingerie items. On the right, a makeup station with lights is visible. No signage on the building exterior or menu boards are present.
Lingerie Store Interior
Interior view of a lingerie store with multiple racks displaying bras and panties in various colors and styles. The floor features a chevron wood pattern, and there are promotional posters on the wall.
Interior Room with Poster and Mirror
A clean, minimalist interior space featuring a plain off-white wall with a small informational poster clipped to it. To the right, a large mirror reflects part of the room, including a white tufted ottoman or bench on light wood-look flooring.
Peach John Shopping Bag
A close-up photo of a light pink shopping bag with black handles being held by a hand. The brand name 'PEACH JOHN' is printed in bold, uppercase letters near the bottom. A small black tag with partial white text (possibly 'PEA') is visible at the top edge. Background shows blurred interior lighting and possibly an escalator or store display.
White Interior Hallway with Numbered Doors
A clean, minimalist hallway featuring white walls and light wood-look flooring. On the left are numbered doors (5, 4). A padded bench sits against the right wall. The ceiling includes recessed lighting and ventilation grilles.
Intimate Apparel Store Interior
Interior of a lingerie store with mannequins displaying bras and panties, zigzag wooden flooring, track lighting, and branded wall signage.
Girls by Peach John Display
Interior shot of a retail display featuring lingerie products from the brand Girls by Peach John. The setup includes mannequins, hanging bras in various colors (blue, black, pink), and wall-mounted circular displays with more bras. A price tag shows ¥2,178-.
Lingerie Store Interior
Interior of a lingerie store with mannequins displaying bras and panties, racks of clothing, promotional signs offering discounts like '4 for $10', and decorative elements including plants and patterned flooring.
Peach John Store Interior
Interior view of a Peach John store featuring mannequins, lingerie displays, and makeup stations with lighting mirrors.