えだまめ
They are picky with their customers. Their customer service attitude is terrible. No wonder there are so few customers here compared to the store opposite.
Egoist
1 / 10
Egoist at Shibuya 109
Location: Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 3F
Floor 3 · Shibuya 109
A Shibuya 109 icon since 1999, EGOIST delivers confident gyaru style with a mature edge.
A Shibuya 109 icon since 1999, EGOIST delivers confident gyaru style with a mature edge.
EGOIST has been a defining presence on the third floor of Shibuya 109 since 1999, channelling the spirit of Shibuya's gyaru culture into collections that balance youthful energy with a touch of sophistication. Founded by Kazuya Kito, the brand built its reputation on trend-led denim, form-fitting dresses, and statement tops that empower wearers to express their individuality with confidence. Its designs take cues from the streets of Shibuya while incorporating a streak of maturity that sets EGOIST apart from its peers.\n\nThe store offers a full wardrobe solution, from casual daywear and knit pieces to party-ready one-pieces and accessories. Tweed-accented denim shorts, back-open blouses, and cable-knit separates sit alongside waist-defining dresses, giving shoppers plenty of options to build looks that transition effortlessly from day to night. The brand also operates an online store and has expanded beyond 109 into Lumine and Parco locations, though the Shibuya flagship remains its spiritual home.\n\nIf you love fashion that makes a statement without taking itself too seriously, EGOIST is well worth a browse. Step off the escalator on the third floor and let the brand's unmistakable style remind you why Shibuya 109 remains a fashion landmark.+81 3-3477-5143
Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 3F
Floor 3 · Shibuya 109
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–9 pmTuesday
10 am–9 pmWednesday
10 am–9 pmThursday
10 am–9 pmFriday
10 am–9 pmSaturday(Today)
10 am–9 pmSunday
10 am–9 pmOverall Rating
3.8/5
Based on 10 Google reviews
Negative Reviews
Positive Reviews
高橋
The salesclerk was a super cool, stylish girl... *cries* Her service was amazing, and even though it was my first time at 09, she told me all about new arrivals and that there was a 10% discount on eligible items, I'm …
John Doe
A brand I have always admired, featuring a casual yet sexy style.
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Photo Gallery
Egoist
EGOIST Storefront
A modern clothing store entrance featuring a large illuminated sign reading 'EGOIST' in white block letters mounted above the glass facade. Vertical pink neon tubes frame the storefront on both sides, adding vibrant lighting. Inside, racks of women's fashion are visible, including denim jeans, dresses, and tops in various colors like blue, red, black, and white. The interior is well-lit with recessed ceiling lights.
Clothing Store Interior Display
Interior shot of a clothing store featuring racks of striped and solid-colored garments, including a black-and-white striped sweater with belt detail. A pair of brown knee-high boots are displayed on an upper shelf. Partial wall signage reads 'SH IS'. A laptop is visible on a counter to the left.
EGOIST Store Interior
Interior of EGOIST clothing store with mannequins wearing hoodies and casual wear, racks displaying shirts and jackets, illuminated signage above entrance, display tables with folded garments, customers browsing in background.
EGOIST Store Interior
Interior view of EGOIST clothing store featuring mannequins, hanging apparel including denim and graphic tees, shelves with folded items, boots on display, neon signage, and floral arrangement.
Fashion Store Interior Display
Interior shot of a clothing store featuring a mannequin dressed in a white sweater, black skirt, and hat. A rack of clothes is visible to the right with signs indicating 'NEW ARRIVAL' and 'TAX FREE'. The setting includes modern lighting and minimalist decor.
Fashion Store Interior Display
Interior shot of a clothing store featuring mannequins dressed in fur vests and winter wear, with racks of garments nearby. A framed poster leans against the wall showing a model in similar attire. Signage indicates 'NEW ARRIVAL'.
Clothing Store Interior
Interior view of a clothing store with mannequins, racks of clothes, and customers browsing. Lighting is bright with modern fixtures.
She is an egoist neon sign
A wall-mounted neon sign displaying the phrase 'SHE IS AN EGOIST' in bold, distressed typography. The words 'SHE', 'IS', and 'AN' are printed in large black letters with a grunge texture. The word 'egoist' is written in cursive pink neon tubing that overlaps the 'I' of 'IS' and sits above 'AN'. The background is split diagonally between off-white and dark gray/black panels.
Fashion Store Interior Display
A mannequin in a beige off-shoulder sweater, black skirt, and black beret stands prominently in the center of a well-lit clothing store. Surrounding racks display various garments including jackets, sweaters, and boots. A sign reading 'NEW ARRIVALS' is visible on the left side.
Ecoist Clothing Display
A close-up view of a blue and white striped cardigan hanging on a wooden hanger in a retail store. The brand name 'ECOIST' is visible on the hanger tag, clothing label, and price tag attached to the garment. Other garments are partially visible in the background.
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