Diesel at Harajuku, Tokyo

Diesel's flagship Shibuya store in cocoti, offering premium Italian denim and contemporary fashion across two floors.

Diesel Shibuya is one of the Italian brand's largest stores in Japan, occupying both the basement and ground floors of the cocoti SHIBUYA building along Meiji-dori. The shop was fully renovated and reopened in May 2024 with a striking new interior conceived under the creative direction of Glenn Martens, reflecting Diesel's spirit of freedom and irreverence.

The two-floor space carries the full breadth of Diesel's offering for men and women, from its celebrated denim range to ready-to-wear collections, leather goods and accessories. The renewed store design incorporates bold visual elements and contemporary materials that echo the brand's runway presentations, making it something of a destination in its own right for fashion enthusiasts.

Located just a short walk from Shibuya Station, the store is open from 11:30 to 20:00 with irregular closing days. The cocoti building houses several other fashion and lifestyle retailers, so it is worth allowing time to browse the neighbouring units. Staff are accustomed to serving international customers and can assist with tax-free purchases.