Emilia Courtil
Very cute store and friendly staff. As foreigner with social anxiety, hard to find courage but staff was so nice and offered dress try-ons. Will come again.

Location: Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 SHIBUYA109-6F
Floor 6 · Shibuya 109
A doll-like young ladies fashion brand on the 6th floor of SHIBUYA109, offering dreamy, feminine styles with tax-free shopping.
A doll-like young ladies fashion brand on the 6th floor of SHIBUYA109, offering dreamy, feminine styles with tax-free shopping.
Amavel is a Japanese fashion brand whose name derives from the Portuguese for 'cute, spoiled girl', and its Shibuya branch sits on the 6th floor of the iconic SHIBUYA109 building. The brand is known for its romantic, doll-like aesthetic, blending lace, ribbons and sweet prints into dresses, skirts and accessories that feel plucked from a storybook.Based on 33 Google reviews
No negative reviews yet.
Emilia Courtil
Very cute store and friendly staff. As foreigner with social anxiety, hard to find courage but staff was so nice and offered dress try-ons. Will come again.
いしばし
Compared to other stores, the customer service is polite and not pushy, and I feel that the staff are well-trained. They also have a wide selection of products. I'll definitely go again!
Aleksandra Gędłek
Visited as tourist with limited Japanese. Lady helping was so nice and helpful. Loved the set bought, high quality and comfortable.
Suwan
Came looking for concert outfit. Saw on Instagram and visited to see items. Staff helped with coordination after explaining situation. Happy with the outcome.
YunJin Shin
I like that the staff's service is polite without feeling pressured. I appreciate their relaxed attitude, such as asking me to take my time deciding.

Amavel Shibuyaten

Lolita Fashion Display
Two mannequins display pastel-colored Lolita-style dresses with ruffled sleeves, lace details, and bows against a pink wall.

Steampunk-style Green Trench Coat and Accessories Display
A mannequin displays a dark green, double-breasted trench coat with brown trim and gold buttons, paired with a black beret adorned with chains. A matching brown leather satchel rests on a wooden stool beside the display.

Winter Coats Display
Three winter coats displayed on a mannequin and hangers against a plain wall. The left coat is light purple with white fur trim, the middle is white with similar trim, and the right is black with dark fur trim.

Fashion Outfit Display
Two mannequins display coordinated outfits featuring white blouses with bow ties, pleated skirts in purple and red, and wide-sleeved shirts with butterfly embroidery on the cuffs.

Lolita Fashion Dress Display
A mannequin wearing a beige and white Lolita-style dress with ruffles, lace-up waist, and suspenders. Next to it, three hanging dresses in dusty pink, navy blue, and black are displayed on a brass rack against a plain wall.

Ribbon Headband Display
A white mannequin head with brown hair and bangs wears a light green ruffled ribbon headband. To the left, four matching ribbons (black, pink, white) hang on a curved display stand against a soft pink background.

Boutique Ribbon Collection Display
A flat-lay product shot featuring multiple decorative ribbon bows in burgundy, navy blue, white, and brown, each adorned with a gold emblem. The ribbons are arranged around open vintage-style books on a soft pink background. Text on the ribbons reads 'Boutique' and 'Amour'. No shop signage or menu is visible.

Lolita Fashion Outfit Display
Two mannequins display coordinated outfits in black and white, and red and cream colors. Each outfit features a long-sleeved top with ruffled shoulders and lace-up detailing at the chest, paired with a pleated skirt that has a contrasting underskirt layer.

Sailor School Uniform Display
Two mannequins display sailor-style school uniforms with striped pinafore skirts and white long-sleeve shirts, each wearing a dark blue beret.

Bows with Bells
A collection of decorative bows in black, red, light blue, lavender, white, and pink, each adorned with gold bells and printed text.

Fashion Display
A display of three formal-style outfits on a mannequin and hangers, including black pinstripe and solid vests with buttons, paired with matching trousers. A pair of black platform shoes rests on a small wooden stool below.

School Uniform Display
Two mannequins display matching school-style outfits with white shirts, suspenders, and pleated skirts in black and green. Each wears a beret and tie with crest embroidery. A pair of black loafers rests on a wooden stool below.

Sailor-style dress display
A brown sailor-style dress with white collar and cuffs is displayed on a mannequin, accompanied by a matching beret and a decorative box placed on a stool.

Steampunk Hats Display
Three steampunk-style caps in navy, brown, and black are stacked on vintage books beside a mannequin head wearing the black cap with chain detail. An open book and roses lie nearby.

Bunny-themed Lolita Dress Display
A pink and white Lolita-style dress with bunny motifs, displayed on a mannequin. The dress features a white blouse with ruffled sleeves, a corseted waist with lace-up detailing, and a pleated skirt adorned with embroidered bunnies at the hem. Matching pink shoes with bows are placed on a wooden stool beside the display.

Ank Rouge Store Interior
Interior of a clothing store with pink walls and chandeliers, displaying mannequins in Lolita-style fashion.

Amavel Store Interior
Interior of Amavel clothing store featuring mannequins in vintage-style dresses, racks of garments, and promotional signs indicating discounts like '30% OFF' and '20% OFF'. The shop has a soft color palette with white walls, arched doorways, and decorative lighting.

Fashion Display Rack with Shoes
A clothing rack displays various garments including plaid skirts, striped shirts, and a pink skirt. Below the rack, there are three pairs of loafers in brown, black, and maroon colors, each adorned with bows.

Fashion Store Interior Display
A clothing store interior showcasing a variety of dresses on hangers, including black and white styles with ruffled details and red accents. The setting includes wicker baskets below the display rack.

Mirror selfie of person in sailor-style outfit
A mirror selfie showing a person wearing a white blouse with puffed sleeves and dark green striped skirt, holding phone to take photo.

Fashion Display Table
A table display featuring various clothing items including shirts, blouses, and accessories like hats and belts. The items are neatly arranged with different colors such as black, white, red, and navy blue. There is also a small decorative deer figurine and a framed picture on the table.

Lolita Fashion Display
A shop display featuring two mannequins dressed in Lolita fashion outfits. The left outfit is a brown and white ensemble with suspenders, ruffles, and embroidery on the skirt. The right outfit is pink and white with a frilly apron-style dress. In the background, there are racks of clothing and a sign advertising '2 BUY 10% off'.

Fashion Display Shelf
Interior shot of a retail display featuring three rows of handbags and shoes on wooden shelves against striped wallpaper with decorative script text above the top shelf.

Mirror selfie in restroom
A person taking a mirror selfie in what appears to be a public restroom or hallway. The individual is wearing a white blouse with a brown bow tie, a brown pleated skirt with ruffled hem, black boots, and carrying a pink tote bag and a small black shoulder bag. A blue sign with Japanese characters is visible on the tiled wall to the left.

Boutique Hair Bow Display
A display of colorful satin hair bows arranged in clear acrylic stands, featuring pink, blue, white, and red hues with gold charms. Two small plush animal figurines sit nearby on a light wooden counter. A sign indicates '6 pack set ¥4,290'.

Fashion Store Interior Display
Interior shot of a boutique featuring shelves with handbags (pink, black, brown) and accessories like plush toys. A mannequin displays a pink coat with fur collar. Clothing racks below hold various garments including plaid skirts and sweaters. Decorative elements include wall sconces and arched architectural details.

Ladies' Fashion Display
Interior shot of a boutique showcasing vintage-style dresses and aprons on mannequins, with racks of colorful garments in the background.

Amavel Store Interior
Interior view of Amavel clothing store featuring racks of dresses, mannequins in various outfits including lolita fashion styles, and a customer browsing near the entrance. The store has wooden flooring and displays shoes on shelves.

Fashion Store Interior
Interior view of a clothing store with mannequins displaying dresses and outfits, shelves with shoes, and racks of clothes. A sign reading 'Amavel' is visible on the wall.

Lolita Fashion Merchandise Display
A table display of various Lolita fashion items including white, black, purple, and red tops with lace collars and bows. Accessories like hair clips, headbands, and small plush toys are arranged around the clothing. A round mirror reflects hanging garments in the background.

Amavel Store Interior Display
Interior view of Amavel clothing store showcasing vintage-inspired dresses on mannequins, including sailor-style and corset designs. Racks of garments visible in background with herringbone flooring.

Lolita Fashion Display
A display of Lolita fashion shoes and accessories on shelves, featuring pastel-colored Mary Jane-style shoes with bows, black lace-up heels, and decorative ribbons. A book titled 'TRACES OF MONOCHROME' is visible in the background along with a vase of white roses.

Lolita Fashion Merchandise Display
A table display of Lolita fashion items including white blouses with ruffles and bows, cardigans in navy red pink and beige featuring teddy bear motifs, brown satchel handbags with ribbon details a patterned beanie on a stand and assorted hair accessories arranged neatly.

Sailor-style dress display
A navy blue sailor dress with white collar and red bow is displayed on a mannequin, alongside similar dresses in mauve and black hanging nearby. A shelf above holds hats and accessories.

Lolita Fashion Display
Three mannequins display vintage-style dresses with corsets, ruffles, and bows in plaid, navy, and striped patterns inside a shop.

Sailor-style outfit display in store
A mannequin displays a navy blue sailor-style jacket with white trim, gold buttons, and a red bow tie. It is paired with a plaid skirt and matching hat. A brown handbag hangs from the shoulder. In the background, racks of clothing are visible inside a well-lit retail space.

Fashion Outfit Try-On
A person is trying on a black pinstriped vest with gold buttons over a white shirt and black shorts, standing in front of a mirror inside what appears to be a clothing store. A white dress hangs nearby.

Sailor-style dress display in boutique
A clothing store interior showcasing navy blue and light blue striped sailor-style dresses with white collars, displayed on mannequins and hangers. A yellow tag labeled 'No.1' is attached to one dress. Background includes backpacks, shoes, and accessories arranged on shelves.

Boutique Display Shelf
A well-lit interior display shelf featuring an array of dark-colored ribbons, bows, and accessories arranged on two wooden shelves against a patterned wallpaper background. The top shelf includes white ceramic figurines, small floral arrangements, and open books with ribbon samples. The bottom shelf holds hanging ribbon spools, folded fabric items, and additional decorative pieces.

Fashion Store Interior Display
Interior view of a fashion boutique showcasing vintage-style dresses on mannequins and racks, including navy sailor-style dress, olive green military-inspired coat, and black school uniform dress with white collar.

Winter Fashion Display
Interior view of a boutique showcasing winter clothing, including coats with fur collars, scarves, and boots arranged on racks and shelves.

Sailor-style outfit display
Mannequin wearing navy blue plaid skirt, white sailor top with dark bow, and matching cap. Price tag shows SET FAIR at ¥13,200. Background includes clothing racks and store interior.

Fashion Store Interior Display
Interior shot of a clothing store featuring three mannequins dressed in winter fashion. Left: cream coat with fur collar, price ¥15,400. Center: black shirt and green skirt outfit with hat. Right: white sailor-style top with purple skirt. Background includes racks of clothes and signage reading 'NEW ARRIVAL' and '2023 福袋'. Wooden flooring visible.

Lolita Fashion Store Interior
Interior shot of a boutique displaying Lolita-style dresses on mannequins. Visible items include white tiered dresses with red bows, blue pinafore dresses with checkered collars and embroidered fruit motifs, and dark blue apron-style dresses with similar embroidery. Background shows racks of clothing, hanging accessories like bags and hats, and shelves with small decorative items. A sign in the background reads 'NEW ARRIVAL'. The setting is well-lit with wooden flooring and pink curtains.

Navy Blue Victorian-Style Dress with Bow Detail
A navy blue dress displayed on a mannequin, featuring a black ruffled collar and bow at the neckline, long sleeves with cuffs, and a pleated skirt cinched by a belt. A pair of black strappy platform shoes rests on a wooden stool beside it against a plain wall.

Amavel Store Interior
Interior view of Amavel clothing store, featuring mannequins dressed in vintage-style dresses and skirts, racks of garments including sailor-style tops and denim outfits, shoe displays on shelves, promotional signs with prices like '12,000', and a clean, light-colored decor with arched wall details.

Amavel Store Interior
Interior of Amavel store featuring racks of clothing, mannequins dressed in coordinated outfits, and a 'NEW ARRIVAL' sign.

Fashion Store Interior Display
Interior view of a clothing store featuring racks and mannequins displaying women's fashion including dresses, coats, and shoes. A central display table holds folded garments and accessories. Lighting is warm with chandeliers overhead.
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