ピザ太
The checkout service was terrible. It's a shame because the clothes were cute. I wish they had provided more thorough fitting instructions and checked …
ONE WAY
1 / 10
ONE WAY at Shibuya 109
Location: Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 ６階
Floor 6 · Shibuya 109
A Shibuya 109 staple since 1998, one way delivers trend-driven gyaru fashion with playful femininity.
A Shibuya 109 staple since 1998, one way delivers trend-driven gyaru fashion with playful femininity.
one way has been a cornerstone of Shibuya 109 gyaru fashion since opening its doors in 1998, offering young women a vibrant wardrobe that celebrates self-expression and the joy of dressing up. Operated by Young Fashion Laboratory (YFL), the brand is known for blending cute and trendy aesthetics with a distinctly Shibuya sensibility, creating looks that feel both current and irresistibly fun. From floral prints to coordinated sets, one way keeps its finger firmly on the pulse of Japanese street style.\n\nThe label operates several sub-lines, including oneway, oneway glamorous, and Garden by oneway, each offering a slightly different take on youthful femininity. The Shibuya 109 flagship on the sixth floor carries the full range alongside accessories and seasonal exclusives, making it a convenient one-stop shop for building a complete outfit. It suits anyone drawn to the lively, girly aesthetic that Shibuya is celebrated for.\n\nWhether you are a long-time fan of gyaru fashion or simply curious about the styles that defined a generation of Tokyo youth culture, one way offers a warm and welcoming entry point. Step inside and discover why this homegrown brand continues to thrive in the heart of Dogenzaka.+81 3-3477-5073
Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−29−1 ６階
Floor 6 · Shibuya 109
Operating Hours
Closed - Opens Tomorrow
Opens tomorrow at 10 am
Monday
10 am–9 pmTuesday
10 am–9 pmWednesday
10 am–9 pmThursday
10 am–9 pmFriday
10 am–9 pmSaturday(Today)
10 am–9 pmSunday
10 am–9 pmOverall Rating
2.8/5
Based on 11 Google reviews
Negative Reviews
李瑀琪
The pink‑haired staff member at NOMAE displayed a poor attitude. Despite my attire being mismatched with the store''''s vibe that day, she essentially ignored me while being courteous to other Japanese customers. I will not return to a shop that treats patrons in such a discriminatory manner.
Anonymous
I was informed that the item was the last remaining, but when I returned the following day, there were still many available. Such misleading statements are confusing. I advise other shoppers to be cautious.
る。
I was informed that it was the final unit, so I purchased it reluctantly. Shortly after, a new piece was placed on display. When I pointed this out to the clerk, she denied having made such a statement, which was very …
Positive Reviews
m t
The pink-haired saleswoman was so nice that I ended up buying some clothes! I'm glad I had a fun shopping experience. Thank you!
Write a Review
Photo Gallery
ONE WAY
Fashion Store Interior Display
Interior view of a boutique clothing store with racks displaying women's fashion items including dresses, coats, and shirts in neutral tones like black, white, blue, and beige. A 'NEW ARRIVAL' sign is visible above the clothing rack. The setting includes soft pink walls, gold fixtures, and mannequins dressed in white outfits near a mirror.
Fashion Store Interior Display
Interior view of a clothing store with mannequins dressed in denim and casual wear, hanging garments on racks, promotional signage reading '2-BUY SPECIAL EVENT', warm lighting from pendant lamps, wooden flooring, and shelving units. Visible branding includes 'one way' sign above entrance area.
Fashion Store Interior Display
Interior view of a clothing store featuring mannequins dressed in floral and solid-colored outfits, racks of white tops, and promotional signage indicating a '2 BUY Special Event'. The space is well-lit with track lighting and polished flooring.
Fashion Store Interior Display
Interior view of a clothing store featuring mannequins dressed in white and black outfits, racks with various garments including blazers and dresses, track lighting overhead, pink walls, and signage indicating 'NEW ARRIVAL'. No exterior storefront or menu visible.
Fashion Store Interior with Sale Signage
Interior view of a clothing store featuring mannequins dressed in winter attire, including coats and scarves. A prominent red sign advertises 'SALE MAX 70% OFF'. The store has wooden flooring, hanging lights, and racks of clothes visible in the background.
NOMAE Clothing Display
Interior shot of a clothing store featuring hanging dresses and a mannequin wearing a floral dress. The brand name 'NOMAE' is displayed on the wall above the merchandise.
Oneway Store Interior Display
Interior view of an Oneway clothing store featuring mannequins, hanging garments, and promotional signage including a '2-BUY SPECIAL EVENT' board. The wall displays the brand name 'SPIGA' with decorative patterns.
Fashion Store Interior Display
Interior view of a clothing store featuring mannequins dressed in casual outfits, including patterned shirts and skirts. A sign reading 'oneway' is visible above the display area. Clothing racks with hanging garments are present in the background. The setting includes modern lighting fixtures and tiled flooring.
Oneway Gold Store Interior
Interior view of a clothing store with mannequins displaying outfits, racks of clothes, and illuminated signage reading 'ONEWAY GOLD' on the wall.
Fashion Store Interior Display
Interior view of a clothing store with mannequins dressed in denim and casual wear, hanging garments on racks, promotional signage reading '2-BUY SPECIAL EVENT', customers browsing near the entrance area.
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